Looking for ways to get discovered by new clients? When people are in the market for a hair and makeup artist, they search the Internet to find a professional that works for them.
They read reviews, browse portfolios, and compare value. But most importantly, they want to find everything they need in just one stop. That’s why you need to set up your Stylemee profile now.
Not only does Stylemee help you manage and grow your business on the go, it’s a great way to get more exposure to potential clients. You can showcase your work, share your experience, and give potential clients a taste of your personality so they know what to expect when booking you.
Are you ready to get discovered by new clients? Here’s how you can make the most of your Stylemee profile.
Without having to do anything, my reach has just expanded to as far as Stylemee reaches. Stylemee is just a fantastic way for freelance beauty professional to reach people we otherwise wouldn’t have been able to reach. – Alarna Bell
Pick a niche and stick to it
Finding a niche is about as important as remembering to take your kit to that countryside wedding a day’s drive away. If you don’t, you won’t get very far.
With literally thousands of others who offer the same hair and makeup services as you, you need to stand out in one way or the other. What makes you different from all those other freelance hair and makeup professionals?
Position yourself in the industry by picking a niche and then stick to it. It makes it easier for potential clients to find you. Not sure how to find your niche? Check out our article “This is why you need a niche” for tips on how to stand out in the beauty industry crowd.
Create a look to solidify your brand
Another way to make yourself easier to find is by giving your Stylemee profile a consistent look. This will help solidify your brand and image. Think of the message you want your brand to convey and how you can translate that message into your content. All of the elements should work well together and give off the same vibe.
You are in a visual industry so make sure your photos are on brand. For more tips on taking the perfect picture, check out our article “Stylemee’s top tips for taking photos for your booking page”.
Make that first impression count
Aside from the visual aspect, another important aspect to consciously work on is your written message. The words you use on your Stylemee profile are part of your brand. This doesn’t mean you have to write a lengthy column of text. But you do want to make your potential clients’ eyes light up when they read your unique selling point.
At Stylemee, we call it our style philosophy. A good style philosophy tells potential clients they’re in the right hands with you in only a few seconds. So make sure you Keep It Short and Simple (or KISS).
It may require some digging before you find the gold, so check out our article “Why you need a style philosophy” for tips to help you find your style philosophy.
Join Stylemee and make it super simple for clients to discover and book with you. We also give you the tips and tools you need to create a Stylemee profile that converts. Sign up now or download the Stylemee Pro app on iOS or Android.