Blog

get discovered by clients
Use Stylemee to get discovered by new clients

Looking for ways to get discovered by new clients? When people are in the market for a hair and makeup artist, they search the Internet to find a professional that works for them.

They read reviews, browse portfolios, and compare value. But most importantly, they want to find everything they need in just one stop. That’s why you need to set up your Stylemee profile now.

Not only does Stylemee help you manage and grow your business on the go, it’s a great way to get more exposure to potential clients. You can showcase your work, share your experience, and give potential clients a taste of your personality so they know what to expect when booking you.

Are you ready to get discovered by new clients? Here’s how you can make the most of your Stylemee profile.

 

Without having to do anything, my reach has just expanded to as far as Stylemee reaches. Stylemee is just a fantastic way for freelance beauty professional to reach people we otherwise wouldn’t have been able to reach. – Alarna Bell

 

Pick a niche and stick to it

Finding a niche is about as important as remembering to take your kit to that countryside wedding a day’s drive away. If you don’t, you won’t get very far.

With literally thousands of others who offer the same hair and makeup services as you, you need to stand out in one way or the other. What makes you different from all those other freelance hair and makeup professionals?

Position yourself in the industry by picking a niche and then stick to it. It makes it easier for potential clients to find you. Not sure how to find your niche? Check out our article “This is why you need a niche” for tips on how to stand out in the beauty industry crowd.

 

Create a look to solidify your brand

Another way to make yourself easier to find is by giving your Stylemee profile a consistent look. This will help solidify your brand and image. Think of the message you want your brand to convey and how you can translate that message into your content. All of the elements should work well together and give off the same vibe.

You are in a visual industry so make sure your photos are on brand. For more tips on taking the perfect picture, check out our article “Stylemee’s top tips for taking photos for your booking page”.

 

Make that first impression count

Aside from the visual aspect, another important aspect to consciously work on is your written message. The words you use on your Stylemee profile are part of your brand. This doesn’t mean you have to write a lengthy column of text. But you do want to make your potential clients’ eyes light up when they read your unique selling point.

At Stylemee, we call it our style philosophy. A good style philosophy tells potential clients they’re in the right hands with you in only a few seconds. So make sure you Keep It Short and Simple (or KISS).

It may require some digging before you find the gold, so check out our article “Why you need a style philosophy” for tips to help you find your style philosophy.

 

Join Stylemee and make it super simple for clients to discover and book with you. We also give you the tips and tools you need to create a Stylemee profile that converts. Sign up now or download the Stylemee Pro app on iOS or Android.

 

 

Comparing yourself to others
Increase your bookings? Stop comparing yourself to others

As a freelance hair and makeup professional, it’s easy to get caught up in comparing yourself to others. We fall into the trap of being jealous of someone else’s success. This doesn’t make us bad people, but it’s a surefire way to make yourself feel miserable. And it won’t help you reach your business goals.

If you want to increase your bookings, stop wasting your energy comparing yourself to other hair and makeup professionals. Instead, focus on your biggest competition: yourself.

The minute you take your eyes of your business goals, you start to lose sight of why you started your own business in the first place.

So let’s talk self-improvement!

 

Why you shouldn’t compare yourself to others

Let’s say you’re following Lisa, a talented hair and makeup artist who works with celebrities, has a huge amount of followers on Instagram, makes thousands of dollars each month, and, on top of that, is funny and beautiful.

Of course, Lisa’s career seems amazing. And there’s nothing wrong with wanting to be as talented a hair and makeup artist as Lisa is. However, there’s a difference between striving to be a better professional and wanting to become better than someone else.

With the former, you are your own competition. And as long as you’re working on improving yourself, you’ll always be on the right track. But if you’re using Lisa as your goalpost, you’ll just constantly feel bad if you’re not up to her level.

Focus on your strengths and weaknesses

As talented as Lisa may be, there are probably things you’re better at than she is. Maybe, you’re amazing at using specialty makeup to create looks for dramatic effects, or maybe you’re also good at editing videos.

Knowing your strengths is essential, and knowing how to use them is even more important. For instance, you could your specialty makeup skills to stand out in the industry and start focussing your marketing efforts on stage and theatre. And your video-editing skills really give you a head start to a career in beauty vlogging.

On the other hand, there are probably also skills that need a bit of improvement. Write down all of your weaknesses, so you’ll know what areas you need to improve. This way, you can stop comparing yourself to other professionals, and start focussing on you.

If you’re having trouble coming up with your strengths and weaknesses, ask your friends or family what they think.

 

Breaking the habit

Know you know your personal pros and cons. This means you can start making step by step improvements over time. However, it doesn’t mean that now you won’t ever compare yourself to others anymore. This’ll still happen from time to time.

So to avoid becoming frustrated with the process, simply make a note of it whenever you find yourself making comparisons with someone else. Tell yourself these thoughts aren’t helpful, then get on with your day. Just the act of acknowledgment can be enough to, over time, help you break out of the habit.

Ultimately, the key to avoiding comparing yourself with others is to make small, step-by-step-improvements constantly. Set small goals for yourself at the beginning of each day, and keep track of your progress. Over time, this new and improved behaviour will turn into a habit. The knock-on effect is that, eventually, you won’t feel the need to compare yourself to others anymore.

But before you get there, make sure to celebrate each success you make, however small. You deserve to feel good about it!

 

Want to keep track of your online bookings? With the Stylemee Pro app, you can keep a close eye on your client bookings and your monthly earnings. That way, when you set goals for yourself, you can track your progress. The Stylemee Pro app is available for iOS and Android.

 

Have tips on how to increase your bookings? Share them in the comments below.

hair and makeup blog
How to write amazing hair and makeup blog posts

Running out of ideas on how to grow your freelance hair and makeup business? Get yourself a hair and makeup blog.

We can hear you think: why would I need a blog?

Well for one, Google loves a good blog. And if you know how to make Google excited, you will be rewarded with a higher search engine ranking for your website. Second, it’s a great way to show value to clients.

Convinced? Okay, now get out your laptop and start writing!

But what to write? How often? How long should my blog post be?

Getting started with blogging can be a bit complicated. So here’s Stylemee’s hair and makeup bloggers guide to get you started.

 

How often should I post a blog?

Now, before we get started on the content, let’s talk about quantity. Of course, generally speaking, quality is more important than quantity. However, when it comes to blogging, the trick is to be consistent. It doesn’t work if you post four blogs in as many weeks and then nothing for months.

Keep in mind that blogging is just one part of the many things you need to be doing. So think about how much time you could actually set aside for blogging. Our suggestion: posting a blog once a month is a good start.

 

What are the best topics for my blog?

Give your readers plenty of value and avoid overly promoting your services. Potential clients don’t want to be bombarded with “buy, buy, buy”-messages. The general rule of thumb is 80% value and 20% (or less) sales. So you really want to focus on what’s in it for your readers.

How do you find the best topics to write about? It’s simple. Take cues from the world around you. If the Melbourne Cup is coming up, share your best Spring Racing glam tips and ‘how to’ hair guides. Pregnant celebrity in the news? Write about new mum’s hair and makeup challenges or quick beauty tips.

If you want to give your blog post a little personality, don’t be afraid to pop in a couple of recommendations for hair products or makeup to help readers achieve the look. But remember to go lightly on them, we don’t want to overdo it.

 

How long should my blog post be?

The answer to this question isn’t as simple as a number of words. There are a few things to consider when deciding what is the best length for your blog posts, such as who is your sweet spot client? And how long does the post have to be to say it all and resonate with its readers?

Yes, generally speaking, lengthy blogs score better on Google. But keep in mind that you’re writing for humans first, not Google. Give readers what they want regardless of how many words it takes to say it.

 

What else should I know about blogging?

You’ve written an amazing blog and you’re ready to hit “publish”. Before you do that, make sure to check your blog for spelling and grammatical errors. Think about it: does it make your reader feel good about you painting their face if the message you’re giving them is littered with errors? Probably not.

If spelling and grammar aren’t your forté, ask someone to proofread your blog and save yourself from sending out the wrong marketing message.

Finally, no matter how well-written your blog post is, a picture paints a thousand words. Spend a little time selecting an eye-catching image that captures the essence of your brand and the topic you’re blogging about. Websites like Pexels, Unsplash and rawpixel offer free stock images which are easy to choose and download.
Enjoy writing? You might be interested in our blog post with tips for writing top-notch press releases. Or check out some of our other articles on marketing ideas.

 

raise rates
How to tell clients your rates are going up

Pricing your hair and makeup services can be a tricky thing. Most freelance hair and makeup professionals will charge as little as possible, hoping to make up for these low rates by sheer volume. But that only works if you are fully booked weeks in advance with low overhead. Now ask yourself: are you?

Didn’t think so.

To give you an idea, entry-level hair and beauty employees in Australia earn a minimum wage of $20.79 an hour, which also takes into consideration business costs like health care, licensing, taxes, and other business essentials. However, when you’re self-employed, you’ve got to consider the costs of doing business and the costs of living too.

And let’s be honest, you didn’t start your own business, just to make minimum wage.

It’s time to be confident about your business goals and start earning more money. Here’s how to fearlessly tell clients you’re raising your rates.

 

Change your money mindset

Fear and uncertainty are the main reasons freelance hair and makeup professionals are hesitant to increase their rates. Maybe you’re afraid you might lose regular clients, or that you won’t be able to get new clients to book you at these higher rates. Whatever the reason, you can’t avoid having the money talk with clients forever.

To grow confidence, you need to set successful goals and take action.

So first, you focus on the outcome: envision yourself with a fully booked schedule but with plenty of time left to focus on the business. Picture paying yourself generously and living the lifestyle you want. This will happen when you raise your rates!

 

Come up with a plan

Clients won’t rush to hand over more money. In fact, most upward shifts in pricing are usually met with resistance. Without clear benefits over the competition, why should they book you at a higher price? Make clients aware of the benefits of booking you. Benefits to clients could be luxurious products and equipment or specialty treatments. Wondering how to keep existing clients on board? Give them a chance to book at the same rate one last time, to remind them why they come to you in the first place.

Do you break down at the slightest objection? Check out the tips in last year’s article on what to do when clients say you’re too expensive. Practice role-playing with a friend or family member to avoid fumbling over words and showing insecurity to clients. Also, don’t take no for an answer straight away. Stubborn clients may need some time to come around, so try following up through a quick message via email or social media to gauge if they’re ready to book again.

 

Earn more as a freelance hair and makeup professional

Do you constantly feel the need to validate yourself? We know the hair and makeup industry is very competitive. However, every freelancer has walked the same path as you and if you want to be successful, you need to be able to accept criticism and hold your ground.

You deserve to earn an income that sustains your business and lifestyle without having to feel sorry. Ask for the money you want without fear and take your business to the next level.

Not signed up for Stylemee yet? Try it for FREE here or download the app for iOS or Android.

boost your business income
4 ways to boost your hair and makeup business income

Want to give your hair and makeup business an income boost? Try being consistent in your marketing efforts. Although it may seem like you’re boring, consistency is what makes your business profits grow.

With so many online and offline marketing channels it’s easy to hop from one new marketing idea to the next. If you feel like you’ve tried all of the marketing tricks in the book, you may have been trying too hard.

So try a little less hard, and use the magic ingredient most hair and makeup professionals tend to overlook when promoting their business: being consistent.

Are you getting your marketing right? Let’s look at a few marketing inconsistencies and find out how you can reduce them.

 

#1 Cement your brand in the mind of your client

Mixed messages can damage your earnings. You want to cement your brand in the mind of your client, and that means keeping a consistent look, feel and voice. Achieve consistency by auditing all of your online and offline marketing channels every quarter. This goes for social media too. Make sure to keep your posts on brand, on message and consistent across all channels. Remember, sloppy posting can cost your business money!

 

#2 Deliver a seamless service, every visit

There is nothing worse than when someone walks through the door with a negative vibe. So when it comes to delivering a wow-experience, your clients shouldn’t be able to notice a difference whenever they book you. From the moment you walk through their door, remember to smile big, take a deep breath, and exhale whatever negative energy you might be carrying around with you. Want to learn some better ways to shake off negativity? Check out this blog for an awesome article about how to stay positive as a freelance hair and makeup professional.

 

#3 Communication is key

Don’t you find it annoying to be phoned by a business, when you’ve specifically asked for a text or email, not a call? With so many different clients and so many different ways, communication is an area where consistency counts. Clients do like to receive news and offers but always make sure you check how they prefer to be contacted and record the information.

 

#4 Check the figures

Being consistent in your marketing efforts also means being consistent about measuring them. Don’t just stick to the usual business stats but measure your core marketing tools too. For instance, if you want to know if you really are delivering a seamless service, check how many new clients you gained in this period and find out how many clients rebook you after their first appointment. If only 3 out of 10 clients return, chances are there is room for improvement. Want to find out if your social media is a success? Measure the engagement, and find out how many people use your online booking link or visit your website via social media.

 

Have questions? Want us to cover certain topics? Email us at sav@stylemee.com and we’ll answer your questions in a blog post!

Why you need more glowing client reviews

Glowing client reviews have a strong impact on the success of your freelance hair and makeup business. Just think about it. Whenever you’re considering trying out a new restaurant, isn’t the first thing you do is go online and look for client reviews? Exactly.

You want to make sure you’re spending your money wisely when trying out a new restaurant. It’s not much different for the hair and makeup industry.

A lot of freelancers tend to overlook the importance of getting more client reviews, even though having those glowing online reviews will certainly help increase your profits. Still not convinced that your business needs more glowing client reviews? Keep reading.

Reviews boost credibility and increase bookings

Reviews are what build your reputation as a professional, and build trust and confidence for potential clients. Therefore, collecting client reviews needs to be on top of your marketing to-do list. If you don’t have client reviews on your profile, you have alienated 68% of clients who rely on these reviews to make a decision.

Reviews help improve your services

Capturing client reviews doesn’t only boost your bookings, it also provides you with important client feedback. Client feedback gives you insight into what is working well about your services and what you could do to make the experience even better. Use this feedback to improve your services.

Collecting reviews shows you value their opinions

By asking your clients for feedback, you show you value their opinions. Listening to their feedback helps to create stronger client relationships. It makes your client feel like your primary goal is solving their problems and fulfilling their needs, not just getting their money. It’s the perfect way to gain brand ambassadors who will spread positive word-of-mouth for you.

Reviews help reduce client retention

Happy clients become loyal customers. Unhappy clients will move on and try and find a better alternative to your services. However, by asking for client opinions regularly, you can keep a finger on the pulse. Each time an unhappy client expresses his or her disappointment, you can immediately respond. For more tips on how to respond to grouchy reviews, check out this blog.

Reviews are FREE marketing

As a freelancer, marketing can be quite expensive and time-consuming. But it doesn’t have to be. Did you know two of the most effective marketing tools are FREE? We’re talking, of course, about client reviews and social media.

Online scheduling apps like Stylemee Pro make it easy to collect reviews so you can share them on your social media pages. After each appointment, clients are prompted to leave a review. These reviews are automatically posted to your booking page for potential clients to read. When you share your reviews on social media, make sure each post includes a link back to your booking page — the fewer steps clients have to take, the more likely they’ll be to push that book button.

Not signed up for Stylemee yet? Learn more here or download the Stylemee Pro app for iOS or Android.

setting up Stylemee profile
5 reasons why you need to set up your Stylemee profile now

You just joined Stylemee and are excited to grow your freelance hair and makeup business. You open your Stylemee profile, only to find yourself staring at a blank page. You think, “now what?”, and after 10 minutes, you give up and walk away.

New clients are visiting the Stylemee website everyday, looking for the freelance hair and makeup professional that best serves their needs. So if you keep postponing setting up your Stylemee profile, think about what you’ll be missing out on.

Need a little nudge in the right direction? Here are 5 reasons why you need to set up your Stylemee profile now!

 

#1 It doesn’t take much time

Did you know it only takes approximately 30 minutes to set up your Stylemee profile? Once you’ve signed up, we take you on a quick step-by-step journey to setting up a Stylemee profile. Looking for some inspiration? Check out our blog on how to create a compelling profile that converts.

 

#2 You’ll have all your info in one place

With your image gallery, experience, style philosophy, reviews and a complete list of services all in one place, new clients can easily find out all about you. Plus, you can say goodbye to digging up things like your paper calendar or trying to find that one message from that one client on three different mediums.

 

#3 You’re always available: anywhere, anytime

With the Stylemee Pro app, you can manage your freelance business at home, and on the go. Even when you’re busy with another client, sleeping, or just enjoying a well-deserved day off, your Stylemee profile will do the talking for you. And with the chat-function, you never have to miss a client inquiry again.

 

#4 It acts as a route for clients to find you

Stylemee is a great way for freelance hair and makeup professional to reach an audience you otherwise wouldn’t have been able to reach. All you have to do is sign up, and create a profile. “Without having to do anything, my reach has just expanded to as far as Stylemee reaches”, says Alarna Bell in a recent interview with Stylemee. We couldn’t have said it better.

 

#5 It gives clients control over their buying experience

Us humans love being in control. That’s why having a booking page is a must these days. When booking your services online, clients are able to choose exactly what they book and when they book it. By setting up a Stylemee profile, you can enable a more efficient and comfortable booking experience for your clients, plus it saves you time and money. That’s good for both you and the client!

 

Are you ready to reach more clients? Join Stylemee and make it super simple for clients to discover and book with you. We also give you the tips and tools you need to create a Stylemee profile that converts. Sign up now or download the Stylemee Pro app on iOS or Android.

scheduling app
Why you need to invest in a scheduling app

Over the last couple of years, technology has really stepped up. With apps like Uber, Tinder, and Airbnb, we have instant access to almost anything. As a freelance hair and makeup professional, it’s important to keep up with that.

If you want to stay on top of the game without exhausting yourself, it’s time to take your business online. Get rid of pen and paper, and invest in a scheduling app to help you make money.

We’ve broken down exactly how a scheduling app will impact your hair and makeup business.

 

It’s your 24/7 front desk

No more missing out on appointments when you’re not available to answer the phone. Having a scheduling app allows clients to book your services 24/7. They pick a time and date, enter their information, hit the “book” button, and it’s done. It’s as simple as that.

 

It’s free marketing

Having an online booking page is not only a 24/7 front desk, but it’s also a 24/7 lookbook that makes marketing on social media easy and completely free. Post your work on social media, interact with existing clients, and get exposure to new clients. All you need to do is add your personal booking page URL to the post or your bio.

 

It’s a time and money saver

As a freelance hair and makeup professional, you’re not just providing services to clients. You’re doing a lot of work in the background too, such as marketing and bookkeeping. A scheduling app allows you to manage your calendar, bookings, and payments all in one place, saving you lots of time and money. Find out more reasons why a scheduling app will save you time and money in our previous article “Make more money with the Stylemee Pro app”.

 

It’s what your clients want

Millennials love online services, and they don’t like talking on the phone. They want things to be easy and instant. With a scheduling app, there’s no need for them to make pestering phone calls anymore. They can just book your services online.

 

It’s all about working smarter not harder, so get yourself a scheduling app now. Stylemee makes running a freelance hair and makeup business super simple. With the Stylemee Pro app, you can manage your profile, calendar, bookings and payments anywhere and anytime.

Sign up now, and download the Stylemee Pro app on Android or iOS.

 

new year business resolutions
4 New Year resolutions for freelance hair and makeup professionals

New Year is the time for a fresh start. An opportunity to turn the page on your life and your business, and decide where you want to be heading over the next year.

We all have New Year resolutions, and we are all guilty of slacking on them. Incorporating New Year resolutions isn’t something that happens overnight, though. It’s something that is developed over time and requires a plan.

So how do you make those business resolutions happen? These 4 tips will help you overcome procrastination and create New Year resolutions that stick.

 

#1 Focus!

It’s easy to write a long and epic list of New Year business resolutions, but come February you’re probably still wondering how to make it happen. That’s why you need to focus.

Start by examining each resolution on your list and imagine how you’d feel if you’d accomplished them. Then picture the difference it’ll make to your business and assess what you will lose if you don’t do it.

Now that you’ve pondered over each and every one of them, pick the 3 resolutions that are most important to you and cross the rest of them off the list. You’re now free to focus on the 3 most important business resolutions on your list.

 

#2 Write a plan

The most effective way to focus on making your New Year business resolutions happen is by writing a marketing plan for your business.

Assess what worked in 2018, and write down what didn’t work that well, where the gaps are, and which areas you need to throw extra energy or budget at in 2019 to give your business the boost it deserves.

Now, close your eyes and visualize how you’d love your hair or makeup business to run in 2019. Turn these thoughts into SMART marketing goals (Specific, Meaningful, Achievable, Realistic and Time-limited), and think about what you need to put in place to check your progress over the coming year.

 

#3 Get creative

If you’re a visual, creative person, then this one’s for you! Rather than just writing down a list of resolutions, try creating a vision board of resolutions instead. A vision board is a tool that has long been popular with successful entrepreneurs, designers, and celebrities.

Al you have to do, is tear out or download motivating pictures from magazines, include motivational quotes that inspire you, write your business solutions out and pin them on the board.

 

#4 Make it happen

Now that you’ve made your business resolutions visual, it’s time to focus on how to get there. Think bite-size steps. How are you going to attract those new hair and makeup clients?

  • Post on Instagram every day
  • Ask clients for reviews
  • Block off weekly time on your calendar to focus on marketing

 

Need some extra help with all of that? Join Stylemee, the one-stop-destination for your freelance hair and makeup business. Download the app and start managing your profile, calendar, bookings and payments on your phone anywhere, anytime. It’s that simple!

Download the Stylemee Pro app on Android or iOS, or sign up now.

 

booking page photos
Stylemee’s top tips for taking photos for your booking page

Wondering why clients aren’t booking you? It might have something to with your photos. Maybe your image gallery doesn’t have enough photos, or maybe your cover pic is bad.

Whatever it is, you need to realise that clients have hundreds of options when it comes to booking a hair and makeup professional, so if your profile doesn’t stand out, they’ll pick someone else.

In this blog, we’ll run through the common booking page photo mistakes to avoid and share ideas on how to convert lookers to bookers.

 

First impressions count

Imagine your client standing in front of your virtual front door. You only have a few seconds to make that first impression and ensure him or her to walk through that virtual door.

What do you think happens if the first thing they see is an amateur-looking cover photo? They move on. And let’s be honest, wouldn’t you do the same?

Your cover photo is the most prominent photo on your booking page, and it needs to look compelling. Always upload a high-quality original photo, preferably a photo of your best work or your logo.

For example, take a look at Melbourne makeup legend Alarna Bell’s booking page. Her cover photos are high quality and show off her amazing work.

 

Show yourself

Besides showing your best work, it’s also important to show yourself. That’s why your profile picture should always be a photo of YOU. It gives clients an idea of your style and personality. They would also feel more comfortable booking you for the first time.

For your profile picture, natural lighting is best. Take the photo outside or facing a large window, and make sure your face is evenly covered with light. Take your photo in front of a clean background. Another option is using a beauty light, which is not only great for your profile picture, but also for client photos.

Another look at Alarna’s booking page shows a clean and professional profile picture of Alarna. See how she’s got her hair, makeup and clothing on point?

 

Give them what they’re looking for

If you offer a variety of services, make sure you upload gallery images that show examples of each. You want to capture the diversity of your work, but also reflect the skills you own. Therefore, it’s better to show a couple of photos of something you’re really good at than a whole bunch of photos of average work.

We recommend avoiding the use of a watermark. Watermarks not only distract clients from the beauty of your work but they can also give off a message of distrust.

Smartphones make it easy to take photos on the go. Want to improve your smartphone photography game? Check out these smartphone photography tips by Sebastian Smith.

 

Being a hair and makeup professional, you’ve got to practice what you preach. And that also counts for your photos. So what are you waiting for? Start putting these tips into practice and make your booking page stand out. You can create your own Stylemee booking page by signing up on the website or by downloading the Stylemee Pro app on Android or iOS.