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client booking online

Do I need a personal booking page?

Running a freelance beauty business has changed significantly over the last couple of years. And perhaps the biggest change has been the way clients prefer to make a booking.

Gone are the days in which we sat in our salons, taking calls and writing down appointments in our paper calendar. Now, we go where our client wants us to go and clients can book us with just a click of a button.

If you’re still wondering if you really need a personal booking page, here’s our answer: “Yes, you do!”

And here’s why.

 

It’s easier for clients to discover and book you

Nowadays, a personal booking page is a must for freelance hair and makeup professionals. Online booking makes it easier for clients to discover and book you 24/7, without you having to do anything. This way, clients can book whatever service they want, whenever they want it. It’s a more efficient and comfortable booking experience for both you and your clients.

Pro tip: Use your personal booking link to promote yourself online through social media, email marketing or by running a promotion.

 

It shows commitment and professionalism

You’ve taken the time and effort to actually have a presence online. Anyone can start an Instagram or Facebook page but a personal booking page shows you are more serious about your business.

Pro tip: Wondering how you can get the most out of your personal booking page? Check out this article.

 

You WILL get paid

A good online booking system, such as Stylemee, not only lets you get bookings, it also makes sure you get paid easily and securely. This means you no longer have to chase clients for payments so you can focus on offering a great experience to your clients while growing your business.

Pro tip: With Stylemee Pro, you can keep track of your earnings. That way, when you set money goals for yourself at the beginning of the month, you can easily track your progress.

 

You can run your beauty business anywhere, anytime!

With an online booking system in place, you can manage your freelance business at home, and on the go. Even when you’re busy with another client, sleeping, or just enjoying a well-deserved day off, your personal booking page will do the talking for you. It’ll show off your best work, list your services and rates, and will give your clients the option to book with you whenever they want.

Pro tip: Say goodbye to double bookings with the latest Stylemee Pro feature. It synchronizes your phone calendar with your Stylemee calendar so you can stay on top of your business everywhere you go.

 

Signing up is free!

New clients are visiting the Stylemee website everyday, looking for the freelance hair and makeup professional that best serves their needs. So what are you waiting for? Signing up is completely free and there are no hidden fees. You’ll only pay a small commission fee for each booking you get through Stylemee. Join our team of talented professionals now!

plan your social media content

How to plan a year’s worth of social media content in just one day

Is constantly trying to come up with things to post to your social media page driving you crazy?

We all know how important it is to be consistent. However, trying to find the time and inspiration to post something valuable and relevant on social media is hard work!

Trust me when I say, it can be done!

Are you ready to plan a year’s worth of social content media in just one day? Let’s do it!

 

Step 1: identify your main topics

The first thing you need to do is brainstorm your topics. Think about the main things you want to be known for in your business. As a hairstylist or makeup artist, you might want to talk about:

  • Your signature look
  • Trends and tips that are relevant to your ideal client
  • What happens behind the scenes (people love to get to know you!)
  • Business updates (new services, new products etc)

 

Step 2: come up with ideas for posts

Grab a piece of paper, or open up a Google Doc, and write think of 12 ideas for social media posts for each main topic. Each section of ideas represents one week’s worth of content.

For example, when you’re filling out content for your Trends & Tips topic, you might come up with ideas like “7 days of Easter makeup inspiration”, or “How to create the perfect updo in less than 1 minute”. So basically, you come up with 12 social media post ideas that relate to that main topic.

Next step is to make a checklist for each one of the sections, so you know exactly what needs to happen to each of those ideas (i.e. write a draft, take photos, edit photos, schedule posts, edit bio).

 

Step 3: start writing!

Now that you don’t have to worry about what to write anymore, it’s time to start writing. There are a few things to keep in mind while writing your social media posts, such as:

  • Address your ideal client’s needs or explain the benefits of your services
  • Use strong first sentences that sparks your follower’s interest immediately
  • Use lists or numbered points
  • Include high-quality photos that relate to your style
  • End with an action for your followers to take (ask a question, or refer them to your booking page)

It’s important to set deadlines that are specific and realistic, and to schedule time to write each post so make sure you put all of it in your Stylemee calendar! The new sync feature allows you to synchronize your phone with your Stylemee calendar so you can stay on top of your life, anytime and anywhere.

Download the app, available on iOS and Android.

finding your ideal client

A guide to finding your ideal client as a freelance beauty professional

I have three questions for you:

1) What social media platforms do you use to grow your beauty business?

2) Why are you using this platform?

Chances are, you’re using them because everybody is telling you to do so. You’ve been posting frantically on Instagram for weeks, or maybe even months, but you’re struggling to get any traction.

Even though Instagram can be a powerful marketing tool for hair and makeup artists, it isn’t for everyone. Maybe your ideal client just isn’t hanging out there. And if that’s the case, then you shouldn’t be focussing too much of your energy on Instagram.

That brings me to the final question:

3) Where do you find your ideal client? Is it on Instagram? Facebook? Or maybe on LinkedIn? The answer to that question depends on who your ideal client is.

Now, let’s go find out who that is!

 

Step 1: who is my ideal client and what is she (or he) looking for?

The first thing you want to ask yourself is who is my ideal client and what is she (or he) looking for? Is she a bride-to-be looking to shine on her wedding day? A grad student dreaming of that perfect prom look? Or maybe she’s a boss babe, just like you, ready to look beautiful and confident on her headshots.

I know what you’re thinking: “But I want to work with all of these people!”. Don’t worry, I’m not suggesting to limit yourself to just working with one particular type of client. I’m just suggesting you focus your marketing efforts on your ideal client. The other type of clients will still book you, trust me.

Pro-tip: if you’re marketing to everyone, you’re marketing to no one.

 

Step 2: what is your unique Style Philosophy?

Let’s say your ideal client is a bride-t0-be. That still doesn’t really make you stand out from the crowd. So the next step is to think about what it is about your service that is particular to you. Are you a star at creating natural looks? Or do you totally rock the glam bride look? And what about your rates? Do you cater for budget brides or do you sell your services at a premium price?

Pro-tip: having a unique Style Philosophy will convince your ideal client they’re in the right place in only a few seconds. Check out this article for more Style Philosophy tips.

 

Step 3: where does my ideal client spend most of her time online?

Now that you’ve identified who your ideal client is, you will have a much better idea of where she spends most of her time online. Grad students and younger brides, for instance, will spend most of their time on Instagram, while business babes will be more present on LinkedIn. Facebook groups are also great for finding your ideal client, such as the group Melbourne Wedding – Brides, Grooms and Services.

By meeting your ideal clients where she’s at and communicating the right message to her, you are increasing your chances of her booking your services.

 

Looking for new ways to reach your ideal client? We help new and experienced freelance beauty professionals manage and grow their business. Sign up now, it’s free!

Run your beauty business on the go with the Stylemee Pro app, available on iOS and Android.

successful beauty professional

5 behaviours of successful beauty professionals

You love to be creative, and to make people look good, and feel good, about themselves. You’ve thought about it a million times and now you’re ready to dive into the freedom and flexibility of a freelance career.

Yes, you may possess the skills for creating beautiful looks, but skill alone is not enough to become a successful beauty professional. It’s also about behaviour.

We’ve identified 5 key behaviours of successful beauty professionals. Let’s check them out!

 

#1 You’re an entrepreneur, so act like one

One of the biggest mistakes that newbie freelance beauty professionals make is that they don’t see themselves as an entrepreneur. They start their freelance journey thinking only about doing hair and makeup.

Truth is, if you want to become successful, you need to be spending more time working ON your business rather than IN your business. Ask any successful beauty professional. Most of them spend only about 20% of their actually doing hair and makeup.

That brings us to point 2: what should you be doing the other 80% of the time?

 

#2 Stay on top of your ‘other stuff’

Remember, you’re running a business, so staying on top of your marketing, admin, and other ‘stuff’ is an important part of being a successful beauty professional. You can either do it yourself or hire someone to do (some of) these things for you.

Having a plan, and systems for your marketing and admin will definitely help you to avoid overwhelm and unpleasant surprises, such as a tax bill.

 

#3 Have a long term vision

One of the things newbie beauty professionals tend to do is focussing on the short term. They will drop their prices to book a client, or work for free for the promise of exposure or paid work in the future.

If this is you, then ask yourself: are these decisions helping you get to where you want to be in 5 years?

Didn’t think so. To become a successful beauty professional, you need to have a long term vision, and weigh up any decisions you make today on where you plan for your business to be in the future.

 

#4 Dare to say ‘no’

Imagine if you keep saying ‘yes’ to everything. Sure, initially it might help you gain experience, but eventually, you’ll start feeling resentment and overwhelm. The quality of your work suffers under the pressure, and ultimately, you’ll burn out.

Saying ‘no’ can be hard, but look at it this way: by saying ‘no’, you’re actually saying ‘yes’ to something better for you. And if you’re still struggling, buy yourself some time by responding with, “Let me think about it”, or “I’ll get back to you”. You can then evaluate whether or not this additional “thing” is serving for you.

 

#5 Only compare yourself to YOU

If you want to become a successful beauty professional, stop comparing yourself to others. Instead, focus on YOU. You are your biggest competition, and as long as you’re working on improving yourself, you’ll be on the track to success.

Wondering what you can do to stop comparing yourself to others? Check out this article.

 

Want to get organized and grow your freelance beauty business? Join Stylemee! Within 30 minutes, you can set up your personal booking page, and add your services, work hours, travel radius, and photo gallery. Signing up is free and there are no lock-in commitments.

Run your beauty business on the go with the Stylemee Pro app, available on iOS and Android.

build your portfolio

How to build a portfolio that boosts you bookings

As a freelance beauty professional, your portfolio is your resume and your business card. It’s generally the first thing potential clients see of you. And you know what they say about first impressions!

Portfolio building is a simple step on the path to success. It’s a constant part of our job, and you should always be striving to improve your portfolio.

Don’t have an extensive portfolio yet? No worries, these tips will help you build a portfolio that boosts your bookings.

 

Less is more

As a freelance beauty professional, you will be judged as much on your strongest photo as you will on your weakest. So it’s better to only have 5 stunning photos than to have a portfolio filled with photos of outdated, sub-par work just for the sake of keeping up the numbers.

Also avoid photos of work that isn’t an accurate representation of who you are as a beauty professional, or where your career is going. Instead, focus on your sweet spot client, the work you’re doing and want to be doing.

 

Pro tip: only showcase photos that reflect your skill, personality and growth as a professional.

 

Social media is not the same as a portfolio

The advice that less is more works fairly well for websites. But what about social media?

Have you ever looked at an Instagram page with only 20 photos, thinking: “Wow, this is an amazing hair stylist/makeup artist!”?

Didn’t think so. More likely, you’ll think they have just started out.

The thing is, social media isn’t exactly the same as a portfolio. Yes, it’s a great way to showcase your work. But with the pressure to post daily, most Instagram profiles are full of filler photos. After all, we all want our posts to be seen, our follower count to be growing, and those bookings to keep coming in!

That doesn’t mean you can’t be mindful of what you are posting. Luckily, Instagram has the option to archive, delete and repost photos. Use this to your advantage!

 

Pro tip: keep your eye on the insights and look at which photos are performing, and which are not.

 

It’s not just about skill

Unfortunately, a stunning photo isn’t just about great hair or makeup. You need to consider other aspects of the photo, such as the model, the photography, styling, and lighting as well. They all need to come together to create a stunning photo.

 

Pro tip: if you have the budget, hire a professional photographer to get a couple of amazing portfolio photos. Otherwise, check out these top tips for taking photos for your portfolio.

 

Want to get noticed online and show that you’re serious about building a career in hair and/or makeup? Join Stylemee and create your personal booking page in less than 30 minutes. We also give you the tips and tools you need to create a stunning portfolio that will boost your bookings.

Sign up now, and download the Stylemee Pro app on Android or iOS.

grow your Instagram followers

6 surefire ways to grow your Instagram followers

You’ve created your Instagram Business account and started filling it with interesting and engaging content, and now it’s time to grow your Instagram followers.

Having a large Instagram following can mean more bookings for your business, but how in the world do some people manage to get thousands of them? Truth be told, there are no overnight tricks to getting thousands of followers, but there are a few things you can do to gain exposure and encourage people to follow you.

Here are 6 actionable tips to help you grow your Instagram followers.

 

#1 Put the word out there

If you want people to follow you on Instagram, you have to put all your important social media information out there. Make sure to put links to your social profiles on your website, booking page, and offline marketing (flyers, business cards, etc) and include a call-to-action, such as: “Follow me on Instagram for special deals and helpful tips.”

 

#2 Engage, engage, engage

They don’t call it social media for no reason. So socialize! Engaging with other accounts is like free advertising, so make it a daily habit to engage with other accounts. Start by following accounts that are similar to yours, go through their list of followers and start interacting with them. Like photos in your niche and leave genuine comments or questions that encourage them to post more. Ping! You are now on their radar.

 

#3 Outreach and collaboration

If you want to grow your Instagram followers, you have to think outside the box. For instance, think of fun, creative ways to collaborate with other users. Send DMs to local influencers, well-known stylists or bloggers and offer free services, or a collaboration, in exchange for a shoutout on their account. It’s great if you can get a shoutout from someone with thousands of followers. However, most of the time you’ll have to start small.

 

#4 Use Instagram Stories

Instagram Stories are rapidly growing in popularity so try to post at least one engaging Instagram Story a day. Instagram Stories are a great way to show your personality and give new followers a better sense of what they can expect on your page. Show them that you’re active and worth following by taking them behind the scenes and showing them the most interesting parts of your day.

 

#5 Encourage followers to take action

This may sound obvious, but people are more likely to do something if you ask them to do it. For instance, you could encourage clients to take a selfie of their new look and tag you in it. Or you could share something funny or relatable and ask followers to tag a friend.

 

#6 Run a contest

If you can afford giving something away, try running a contest. It’s one of the most effective strategies to quickly increase engagement and grow your followers. From a like-to-win contest to photo challenge contest, everything goes. And just because it’s happening on Instagram, doesn’t mean it has to stay on Instagram. Share it everywhere!

 

Instagram gives you access to thousands of potential clients, and the best part is: it’s free marketing! It only takes a few minutes a day to show off your work, engage with your followers, keep up with trends, and keep an eye on the competition.

Looking for more tools to help you run your beauty business? Try Stylemee!

make a lasting impression as a freelance beauty professional

The best way to make a lasting impression

In the beauty industry, if you want clients to keep coming back for more, you have to know how to make a lasting impression. If you consistently make a positive and memorable impact on your clients, you’ll increase your chances of being rebooked and recommended.

It may sound simple, but leaving a lasting impression takes a strategic approach. You have to make a great impression on someone within the first few minutes of interacting. Otherwise, you may never get the chance for a do-over.

Here are a few tips on how to keep your online and offline presence professional so you can make a first impression that lasts.

 

Make a lasting impression online

In today’s tech-savvy world, clients can get a first impression of you before they even see you in person. Most often, first impressions start on your website or social media pages so it’s important to think about your online presence. What message are you sending to potential clients?

Having lots of followers on Instagram is great, but the trick is to turn those followers into bookers. Your online presence helps build credibility and offer an easy way to connect and interact with potential clients. In fact, most clients will check your website or social media pages before they even consider booking with you.

If you want to make a lasting impression online, it’s important to be authentic and consistent. Just be yourself and don’t try to overdo it. Your online presence should be an honest reflection of your ability and your aesthetic.

 

Keep clients coming back for more

Of course, you want to make a wowing first impression. But if you don’t provide the same level of experience on every appointment, it’s unlikely those clients will come back for more. So treat every client like you’re visiting them for the first time and make that experience your business standard.

To make sure you’re delivering an outstanding client experience, ask yourself the following questions: Are you dressed to impressed? Do you give your client your undivided attention? Do you support your client during stressful times? Are you leaving appointments making clients feel beautiful, confident and empowered?

 

Stylemee helps you manage and grow your business on the go. It’s a great way to get more exposure. With Stylemee, you can showcase your work, share your experience, and give potential clients a taste of your personality so they know what to expect when booking you. Stylemee makes it super simple for clients to discover and book hair and makeup appointments with you.

Sign up and set up a profile now. It only takes 30 minutes! Go to the website or download the Stylemee Pro app for iOS or Android.

make more money during Easter

How to make more money during Easter

Ah, the Easter period. A time to relax, spend time with family, maybe go on a holiday. That is unless you work as a freelance beauty professional.

During Easter, most hair and makeup professionals are pretty busy. So while everyone’s at the beach, you’re behind the chair. But look on the bright side: Easter is a great time to boost sales, get more bookings, and make more money!

We know you’re busy so we’ve made you a list of everything you need to remember in order to make this Easter a success.

 

#1 Schedule your own family time

Remember, Easter is for you too. So block off your family time in your booking schedule now. Filling out your schedule in advance will give you a better idea of whether or not you need to add a few extra hours to your schedule. This way, you can get the most out of your Easter bookings.

 

#2 Get those pre-bookings

At the end of each appointment, let clients know you anticipate limited availability during Easter and they should book in advance. In addition, send out a similar announcement via email, your booking page, website, or social pages.

 

#3 Plan your promotions

If you want your business to bloom this Easter, make sure you come up with some amazing Easter marketing ideas. Easter is a busy time because clients want to look their Sunday best for Easter so in most cases, you won’t need to worry about increasing bookings. So instead of offering discounts on your most popular services, offer discounts on smaller add-on services and increase the average spend per client.

 

#4 Get in the mood

From Easter egg coloured hair to bright and pastel makeup, let the world know that you’re in the Easter spirit! Sharing your best Easter looks on your booking page, website, and social media is a great way to get clients, and yourself, in the mood. Some simple ideas for “dressing up” your online presence are:

  • Changing your header image to reflect your Easter theme
  • Share your Easter themed promotions
  • Include popular hashtags
  • Posting before and after photos of clients getting their Easter look

 

Are you ready to make more money with your freelance beauty business? Check out our other articles with tons of tips and tricks on how to manage and grow your freelance hair and makeup business. Stylemee is a platform that empowers freelance hair and makeup professionals to be independent, own their success and passion. Join us now!

respond to client reviews

Why you need to respond to client reviews

As a freelance beauty professional, you need to respond to client reviews. Why?

Because, according to BrightLocal, 89% of consumers read businesses’ responses to reviews, and 30% of consumers highly value those responses. Another study found that when business owners respond to client reviews, ratings subsequently increased.

So whether they’re positive or negative, it’s an absolute must to stay on top of your reviews. However, leaving a response to a review can be tricky and the way you respond to reviews can make or break a potential client’s decision to book with you.

Want to make responding to reviews part of your marketing strategy? Here’s how to tackle it.

 

Be professional, polite, and prompt

No matter how amazing your services are, negative reviews happen. And although many freelance beauty professionals fear responding to negative reviews, it’s actually a good branding opportunity. Plus it allows you to control the conversation.

Responding publicly to negative reviews demonstrates to new and existing clients that you care and are attentive, but you have to be ready to take the high road and apologize- even if you don’t think you did anything wrong.

Say something like:

“Hi Katie, thank you for your feedback and I’m sorry you didn’t enjoy your experience. I set a high standard for my services and I’m sorry they were not met during your appointment.”

Remember that it’s never a good idea to start a long public conversation. Instead, offer to contact them offline to resolve the issue:

“I would love to know how we can fix this! Let’s get on a call and address this asap. I’ll reach out today, or you can contact me directly at [phone/email] if more convenient.”

 

Turn a happy client into a loyal one

A common mistake freelance beauty professionals make is focussing on damage control only. But let’s not forget the happy clients who felt strongly enough about their experience that they had to tell the world.

Engaging with positive reviews allows you to turn happy (new) clients into loyal clients who rave about you and recommend you to their friends and family. Make sure to be thankful and mention a specific detail from their appointment.

“Hi Amy, thank you for the wonderful review! I’m so happy to hear you love the natural colour and shine of your hair. Did you know I only used pure and natural colouring products from [product brand name] – no parabens, ammonia, peroxide or other chemicals?”

This is also a great opportunity to build trust and credibility, so feel free to give recommendations about other services or advice on how to care for their new look.

“If you want to maintain this gorgeous new colour and magnificent shine, I recommend using organic styling products from [product brand name].  This way, you can look and feel fantastic every day without comprising on your health, the environment or your sense of style. I hope to see you again soon!”

 

While it may be time-consuming, responding to client reviews is definitely worth it. Plus, with the right tactics and steps, it doesn’t have to be that hard.

Stylemee encourages clients to leave reviews after each appointment. When you have a new review, you receive a notification. Then all you have to do is tap the respond button and leave a thoughtful reply. Not signed up for Stylemee yet? Learn more here.

how to market yourself

7 tips for marketing yourself as a freelance beauty professional

Are you an aspiring beauty professional, looking to turn their passion into a success? You’ve taken action to acquire your certificates and build your kit, and you’re ready to make others look their best. So, what’s next?

Well, you don’t become a successful freelance beauty professional simply by being skilled. Skill is what gets you in the game. If you also want to play the game, you have to market yourself.

Your livelihood depends on how you market yourself as a freelance beauty professional. The more successful you are in marketing, the sooner you’ll be able to enjoy a profitable career as a freelancer.

We came up with the following list of 7 essential tips for beauty professional marketing to help you start generating leads.

 

#1 Look and feel confident

When it comes to marketing yourself, confidence is key. You need to be able to sell your services to clients, so you want to make sure you believe in your own abilities. Need a confidence boost? Reflect on your talents and achievements, and make note of all of the small successes found in day-to-day life.

Also, check out this article for more tips on staying positive as a freelance beauty professional.

 

#2 Master your first impression

Most people make up their mind about a brand within the first 30 seconds. Some studies even say it takes only 7 seconds. Your first impression needs to be on point. And we’re not just talking about looks. We’re also talking about your key message, or your style philosophy. Well communicated, your style philosophy will help new clients to understand quickly what you have to offer and why they should choose you over anyone else.

 

#3 Connect with your sweet spot client

With your style philosophy mastered, it’s time to connect with your sweet spot client. And in order to connect with your sweet spot client, you need to be where they are. So show up on Instagram, Facebook and YouTube, and get to know them. Don’t forget physical places like makeup and fashion stores!

 

#4 Get social

Speaking of Instagram, Facebook and YouTube, social media is an amazing way to promote yourself to your sweet spot clients. And did we mention that it’s free? We recommend focussing on one or two platforms only. This will allow you to give your social media marketing efforts the time it deserves.

 

#5 Show them what you got

If you’ve never had clients before, offer your friends and family a free session in exchange for a photo. Once you start gaining clients, make a habit out of taking photos of every look you create. ‘Before’ and ‘After’ shots are particularly helpful, as they highlight your skills.

Looking for more tips for taking photos for your booking page? Check out this article.

 

#6 Provide value

When pitching to potential clients, don’t just talk about how great your services are, but find out what they want and then address their needs. You should appear caring, rather than pushy. Successful client relationships are built on mutual respect and trust, and great consultation skills are one of the best marketing tools to have to make your client feel valued.

Find out more about building successful client relationships in this article.

#7 Use videos

Did you know that people spend approximately 5.5 hours every day watching videos online? More and more, people turn to platforms like YouTube for their beauty advice, hair and makeup tutorials, and product reviews. You could create high-quality YouTube videos to boost your bookings, while still following your passion for beauty.

 

Want to reach more potential clients? Stylemee is a platform that empowers freelance hair and makeup professionals to be independent, own their success and passion. Create a stunning (and free) personal booking page in less than 30 minutes and start growing your freelance beauty business. Join us now!