Running a successful freelance hair and makeup business isn’t just about attracting new clients. It’s also about turning them into loyal, high-spending clients. What happens at their appointment, and how they feel as you walk out of their door, will largely decide whether they will rebook you.
Want to know how to improve your hair and makeup business? Here are 5 tips for delivering a better client experience.
1. Sloppy body language costs you money
Even when you’re silent, you’re still communicating your innermost feelings and true thoughts to clients through body language.
For a better client experience, your body language needs to be right from the moment they first see you. As your client opens the door to greet you, you want to convey a sense of confidence, openness and authenticity.
A genuine smile and good eye contact shows that you are engaged and interested in what your clients are saying. Show your client that you are actively listening to them by sending out positive non-verbal signs, such as nodding, tilting your head to one side, and leaning towards your client.
Avoid negative cues, such as leaning backwards or keeping your hands in your pocket. These can signal a lack of interest, disrespect and even dislike.
2. Don’t keep your client waiting
I think we can all agree that showing up on time for a hair and makeup appointment is a fair client expectation. If you want to create a better client experience, don’t keep your clients waiting. Especially not without an explanation.
Of course, we’re all human and it will inevitably happen from time to time. Just let your client know immediately to reassure them that they are important.
3. It doesn’t end when you walk out the door
Let’s say you’re a hairdresser who went to a client’s house for a cutting appointment. You worked your magic, leaving her feeling confident and beautiful when you walk out the door. That’s it, right?
If you want to turn this happy client into a loyal one, a wowing experience doesn’t end the moment you walk out the door. Having set the scene from the start of the appointment, it seems perfectly natural to your client to be asked, “Let’s make your next appointment for 6 weeks to keep you looking your best. Would you prefer the same time and day?” Who wouldn’t say “Yes” to this question?
4. Stop trying to please everyone
I’ve said it before and I’ll say it again: you can’t please everyone all of the time. Not everyone needs what you offer, and some clients are never going to be satisfied. If you’re a top-end hair and makeup professional with prices and services to match, you’ll never please the budget-conscious client. So don’t even try.
Instead, focus on improving your sweet spot client’s experience. Remember, you do want to remain profitable while building better client relationships.
5. Clients don’t want to be made to jump through hoops
Clients want a trouble-free experience. A hair and makeup appointment is meant to be a pampering, relaxing treat. So make it easy for them. Offer online booking facilities and make it effortless to use. Otherwise, clients will abandon halfway through.
Stylemee makes discovering and booking hair and makeup appointments super simple for clients. All you have to do is sign up and set up a profile. It only takes 30 minutes! Go to the website or download the Stylemee Pro app for iOS or Android.