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say no to freelance gig
Why you should say no to that freelance gig

As a freelance beauty professional, it might seem counterintuitive to say no to a prospective client. You may feel like you should take whatever you can get your hands on. Especially when you’re starting out.

Sure, sometimes we don’t really have a choice. After all, the bills do need to be paid, and often our family depends on us. But when you’re on a roll, it’s worth recognizing which gigs are deserving of your precious time and attention, and which ones you’re better off passing on.

Are you ready to take control of how you work? We’re giving you 3 reasons why you should say no to a freelance gig and teach you how to pass it on without burning bridges.

 

3 reasons why you should say no to a freelance gig

First of, let me ask you this: how many times have you found yourself take on a client that didn’t make you feel good?

Feelings aside, you chose to take on this gig—probably only because you think you had to do it in order to achieve your business goals.

Here’s the thing though: you also have the choice to say no. There are some gigs that simply aren’t worth taking on, and here’s why:

 

1. When you’ve got plenty on your plate already

Are you struggling to make time for the clients you already have? Do you feel like you can’t give your clients the experience they deserve because you’re trying to cram as many appointments as you can into a day? Then it’s a good moment to say no to this freelance gig–at least for now.

Pro tip: Deliver a better client experience to the clients you already have with these 5 tips.

 

2. When the client’s budget doesn’t meet your expectation

There will always be clients who say that you’re too expensive. But that doesn’t mean that you are. If the client’s budget doesn’t meet your expectations, it doesn’t mean you need to lower your rate. Instead, you’re better off accepting the fact that you and this client just aren’t a good fit.

Pro tip: Want to learn how to navigate the conversation after a client says you’re too expensive? Check out this article.

 

3. When you aren’t excited about the work

Working for yourself isn’t just about the money and success. It’s also about creating a life yourself that you love. Maybe that client is a penny pincher, chronically late, or rude. Or maybe the gig seems completely snooze-worthy to you. If you aren’t excited about the work, and if you’re not in a position where you have to take on work for the income, just remember that you can always say no to a freelance gig.


How to pass on a freelance gig without burning bridges

So you’ve decided this gig isn’t worth your time. Now what?

It’s never fun to say no to a prospective client but there are ways to pass on the gig without burning bridges.

Even though you’re not taking on the gig, you should still be appreciative of the opportunity. A simple “thank you” goes a long way! Also, be prepared to give them a brief explanation of why you need to pass on the gig and, if you know anyone in your freelance network who would be interested in working with this client, provide them with a referral for another beauty professional.

You never know how a client will respond to you turning down their gig. Although most clients are very understanding, you should also be prepared for clients who feel offended and may respond in a confrontational way. When a client can’t take rejection, it’s best to leave it be and not respond if not needed.

Pro tip: In this blog post, Brent Galloway, freelance designer, shares his experience with turning down three different gigs.

For more freelance beauty business tips and tricks, check out our other articles.

woman using appointment scheduling software
4 ways appointment scheduling software makes your life easier

As a freelance beauty professional, you rely on client appointments. So you know how much effort it takes to plan and manage your calendar. Clients contact you in many different ways asking for an appointment, and you have to figure out when you’re available. It gets even more complicated when you have to slot in last-minute bookings, reschedule on short notice, or cut your losses for no-shows. Luckily, there’s an easier way of dealing with all this work: appointment scheduling software!

 

What’s appointment scheduling software?

Appointment scheduling software allows clients to book, reschedule and cancel beauty appointments with you online. Clients can go to your website, Facebook page, or anywhere else the technology is supported and choose the date and time that suits them.

Just like making an online reservation at a restaurant!

The software doesn’t only give clients a list of available dates and time, it also prevents double bookings and lets your clients cancel and reschedule appointments without having to bother you.

Basically, appointment scheduling software makes running your beauty business a lot easier. But with so many types of software to choose from, how do you know which one’s best?

Let’s find out!

 

1. Meet your needs

Every business has their own specific needs when it comes to appointment scheduling. The best appointment scheduling software knows that. As a beauty professional, you want your clients to be able to choose from a range of services. And since your mobile, you want them to be able to specify the location for their appointment.

 

2. Your life in sync

Good appointment scheduling software gives you the flexibility to block off times when you’re unavailable. Some even let you sync with other calendars so you can see your scheduled beauty appointments alongside other important personal appointments or a well-deserved holiday.

 

3. Get booked AND paid

The best appointment scheduling software lets you secure payment at the time of booking. This way you don’t have to worry about chasing payments or losing money if a client doesn’t show up. Instead, you can just focus on offering the best client experience and growing your business.

 

4. Anytime, anywhere

Did you know that, on average, Australians spend more than 5.5 hours per day on the Internet via any device? And that 55% of Australians prefer to complete tasks digitally whenever possible?

The point is, clients want to book appointments at their own convenience – anywhere, anytime, and on any device.

So good appointment scheduling software should give you options. They should have a mobile and a web-based version and provide a custom booking URL for you to share on your social media pages. The more options, the better!

 

Are you ready to take your appointment scheduling to the next level? With Stylemee, you can the most out of your client bookings. Our software allows clients to book your services on whichever device they prefer, and comes with handy features, such as calendar sync, booking notifications, and secure payment processing. Download the Stylemee Pro app now (available on Android and iOS).

woman looking at Instagram Stories on her phone
Crash course Instagram Stories for beauty professionals

Did you know there are 500 million active daily Instagram Stories users? With these numbers, you can bet there is a place for you and your beauty business on Instagram. So if you have absolutely no clue where to even start when it comes to Instagram Stories, it’s time to take Stylemee’s crash course Instagram Stories for beauty professionals.

Let’s get started!

 

Lesson 1: What are Instagram Stories?

Have you ever noticed those circles at the top of your feed? You know, the ones with your friends’ profile pictures or logos in them, and that colourful ring around them.

Yep, those are Instagram Stories.

Instagram Stories is a feature that lets you post photos and videos that disappear after 24 hours. Everyone with an Instagram account can share stories, from your best friend to your favourite makeup artist.

And you should too!

 

Lesson 2: Why use Instagram Stories?

Until now, you might have been focussing on growing your Instagram following through usual posts on the main feed.

Now, let’s put some energy into your Instagram Stories!

Why?

Because sharing Instagram Stories opens up lots of new opportunities to grow your account, build stronger client relationships, and stand out from the competition.

 

Lesson 3: What to post on Instagram Stories?

As I said, Instagram Stories are an amazing tool for building trust with new clients. People love getting a glimpse into the life of a beauty professional to see what really goes on.

Things like behind-the-scenes shots, product reviews, and client video testimonials make for great engaging content.

Pro tip: Instagram has some beautiful features, like questions, polls, and sliders, that’ll help get your followers engaging with your stories.

 

Lesson 4: When to post Instagram Stories?

With regular Instagram posts, it’s very important to post when your followers are most active. Although it will help, it isn’t necessarily the case with Instagram Stories.

Because of their ‘limited’ nature, Instagram Stories are visible for a maximum of 24 hours. That’s 24 hours of being at the top of your followers’ feeds!

Pro tip: Post a couple of stories at a time, every couple of hours throughout the day. This way you’ll have a bigger chance of immediate engagement.

 

Lesson 5: What about Highlights?

Unlike Instagram Stories that vanish after 24 hours, Instagram Stories Highlights can live permanently on your profile. Your highlights live front-and-centre on your Instagram profile, so they’re perfect for helping new viewers discover what you’re all about.

You can use Instagram Stories Highlights to feature specific products or services, highlight trends, or offer tips on how to create the perfect look at home.

 

Looking for more tools to help you grow your beauty business? Join Stylemee! With Stylemee, it’s super simple for clients to discover and book you. Sign up now or download the Stylemee Pro app (available for iOS or Android).

build trust with new client
Things you can do to build trust with new clients

Your client relationships matter. In fact, who you choose to work with directly influences your income, lifestyle, productivity levels, mental health, and the satisfaction you gain from being a freelance beauty professional. There are some simple things you can do to build strong client relationships. Probably the most important thing is trust. However, building a trusting client relationship is much easier said than done.

So let’s talk about how you can build trust with new clients.

 

Thriving in a so-called oversaturated industry

Some people say that the beauty industry is oversaturated. Information is highly accessible and everyone around you seems to be starting a new beauty business. So much so, that you’re wondering if it’s even possible to become successful.

But what market isn’t oversaturated at the moment? Ever walk down a shop’s aisle? Look at how many different companies are selling the same items under different brands.

The point is, if you want to break into a so-called oversaturated industry and succeed, you need to adapt your brand to suit your ideal client. If you can provide ground-breaking solutions to your clients’ beauty problems, no one will even care if you’re new in the field.

 

Show them that you really care

Clients aren’t just looking for a service. They are looking for a trusted advisor that understands and cares about their beauty needs as much as they do. Which is exactly what you should aim to do.

Learn to understand your ideal clients’ needs and pain points so that you are able to show them that you get them. The next thing you do is adding value. By giving and not expecting anything in return, you show new clients that you genuinely care about them. 

Pro tip: I’ve recently written a blog post about the art of social selling and how you can build trust through value-driven marketing

 

Honesty goes a long way

Clients expect you to honestly recommend the best service, not just the more expensive one. After all, you are their trusted advisor. By being honest, you will have the credibility needed to build a trusting relationship with new clients.

When you focus on building trust into your client relationships, not only do you gain better clients, the satisfaction and fulfilment from working with them will flow into the rest of your life as well. Try and focus on these things next time you meet with a client and let us know how it goes!

Just remember: better clients = better everything!

 

Clients who respect and value your work tend to trust you, giving you the freedom and flexibility that we freelance beauty professionals crave. Want to learn more about building strong client relationships? Check out our other articles.

first-time freelancer motivational quote
4 tips for a first-time freelancer in the beauty industry

Being a first-time freelancer in the beauty industry can be quite overwhelming without guidance. There are many trials that you must be prepared for, despite the rewards that freelancing presents.

There’s the uncertainty of work (and income), and you’re often working long and weird hours. Plus, you’re not only responsible for making people look and feel beautiful. You also have to take care of your own marketing, finance, customer service, etc.

Luckily, Stylemee is here to help. Here are some of the aspects of running a beauty business that a first-time freelancer must pay attention to.

 

1. There’s no perfect time to start freelancing

Becoming your own boss can be a scary move to make. Maybe you haven’t got round to it yet. I mean, is there even a perfect time to start a business?

The answer is no, there is no perfect time to start freelancing. So why not start now?

Pro tip: Are you hiding behind the “now is not the right time to start a business” excuse? This article will help you make a decision.

 

2. You can’t make everyone happy

As a first-time freelancer, you may feel uncomfortable saying ‘no’ to potential clients. Even if they are penny pinchers, chronically late, or rude.

I’m going to drop a truth bomb on you now: you can’t make everyone happy.

There, I said it!

Not every client is a good fit, and saying ‘no’ to those who aren’t in your sweet spot will prevent you from wasting your time.

Pro tip: Want to know how to build a solid clientele for your beauty business? Check out this article.

 

3. Simply saying “I am going to make more money this year” isn’t going to cut it

“Work smarter, not harder,” a well-known motivational quote amongst freelancers. Although it turned into a bit of a cliche, there is some truth in it.

In order to be successful as a freelance beauty professional, it’s important to set goals. SMART goals, to be more specific. You’ll find that having some clarity about what you want to achieve can make all the difference between success and failure.

Pro tip: Simply saying “I am going to make more money this year” isn’t going to cut it. Read this article to learn more about successful goal setting.

 

4. You have to learn to say ‘no’

It doesn’t matter if you’re a first-time freelancer or someone who’s been in the field for a while now, setting boundaries is in the best interest for both you and your clients. If you clearly communicate your expectations with clients, they will respect you and your time.

Pro tip: Want to know how you can be the boss your business needs? Check out this article.

 

Running a freelance beauty business can be challenging. It can leave you drained of energy and drive if you don’t know what you’re doing, or where you’re going. This is unless you have a professional service, like Stylemee, assisting you on the side so you can grow your beauty business in a pain-free way.

Download the Stylemee Pro app now, available on iOS and Android.

woman using online booking system
A beauty professional’s guide to online booking systems

The Internet has fundamentally changed the way we make and take bookings. Paper appointment books are being replaced by online booking systems. And with huge benefits, such as more bookings, more revenue, and more time!

Gone are the days in which clients would pick up the phone, you pull out your diary, and pick a date which works for both of you. Clients today are using multiple devices to book beauty services whenever and wherever it’s most convenient.

Still, lots of freelance beauty professionals remain loyal to the old over-the-phone way of booking. Maybe because they’re not aware of the benefits of online booking. Or maybe because they don’t know how it works.

If you’re one of these people, you’re in luck. In this guide, we’re going to break down everything you need to know about online booking systems.

Let’s get started.

 

What is an online booking system?

An online booking system is a piece of software that allows potential clients to book and pay for your hair and makeup services through a website. Some, more advanced, systems even allow clients to make a booking through social media, or even on their mobile phones.

Most online booking systems work like this:

  1. A potential client visits your personal booking page, either on desktop or on their tablet or smartphone, and chooses the service they’d like to book.
  2. They click through to the booking page where they fill in a booking form.
  3. The client pays through a secure payment gateway and you either get paid directly or once the scheduled appointment is finished.

You can easily access the booking information by logging in to your personal booking page with your email address and password.

Pro tip: Stylemee allows clients to book you through your personal booking page, on whichever device they prefer. Download the Stylemee Pro app (available on Android and iOS).

 

What are the benefits?

Life is becoming busier and we’re all looking for convenience. For both professionals and clients, there’s a need for time-saving. Online booking systems solve that need by making the booking process more convenient for your client AND for you.

Not only does an online booking system allows clients to book whenever they feel like it (even in the middle of the night), you won’t be missing out on appointments anymore because you’re not available to answer the phone or reply to an email.

And let’s be honest, do you really want to spend most of your time dealing with phone calls and packed email inboxes?

Exactly.

So let’s put down your diary and pick up your beauty kit!

Pro tip: Still wondering if you really need an online booking system? Check out this article.

If you enjoyed reading this article about the benefits of online booking systems, you should also read these:

value driven-marketing
How to master the art of social selling

Many beauty professionals have mastered the art of social selling and are now enjoying the fruits of a solid social media presence. They have thousands of followers and manage to get booked out months in advance.

Their secret?

Value-driven marketing. They give and don’t expect anything in return.

I’m sure some of you are thinking, “hold on, why should I give something away for free?”

Because with this approach, you’re cementing the idea in your potential client’s mind that you care about your clients and aren’t just focused on their money. It’s a recipe for establishing genuine connections and cultivating lifelong loyalty.

So let’s talk some more about value-driven marketing and the art of social selling.

 

Clients don’t want to feel like they are being sold to

First, we need to ask ourselves, why do people come to social media? Because they want to connect with their friends and family, be entertained, and maybe learn something. People don’t come to social media to be sold to.

Successful beauty professionals understand this. They know that people want to do business with those they know, like, and trust.

Ready to build up your know, like, and trust-factor? Here are a few things you can do to infuse this principle into your business.

 

Know

Ideally, you want to get know by your ideal client so you need to know exactly who you’re talking to. Who is your ideal client? What are they looking for when they are searching for the services you provide? Where are they hanging out online?

Once you’ve got a clear image of your ideal client, it’s time they know who you are. So go find them and make sure to introduce yourself.

And by introducing yourself, I don’t mean throwing sales pitches at them. Knowing who you are won’t do your business much good if they don’t like you.

But more about being liked next.

 

Like

The best way to get potential clients to like you is by adding value. No one wants to see only ads. So whenever you are posting to social media, think of ways you can connect with your clients, entertain or educate them.

It can be as simple as listing the products you used in a particular look, or by giving hair and/or makeup tips and tricks from your expertise.

It’s not to say that you shouldn’t ever do posts to promote your business. It’s all about balance. Most marketing experts suggest that you limit your promotional posts to 20% of all your posts.

 

Trust

Finally, once your potential clients have grown to like you, it’s time to build trust. The best way to do this is to continue to repeat steps one and two consistently. Make sure you’re talking to your ideal client, use consistent branding, and continue to post relevant content that your audience cares about and wants to see.

 

Want to grow your freelance beauty business? Stylemee is a platform that empowers freelance hair and makeup professionals to be independent, own their success and passion.

Create a stunning (and free) personal booking page in less than 30 minutes and start growing your freelance beauty business. Join us now!

makeup artist at work
The power of referral marketing (or how to book more clients)

Do you dream of a calendar full of bookings from ideal clients? Do you want clients to book you because they love your work and had heard great things about you, and weren’t just looking for the cheapest option?

If the answer to these questions is yes, it’s time to make some friends.

We’re talking about referral marketing.

The best way to have dream clients referred to you, other than from past clients, is to develop a relationship with other professionals, such as other hair stylists and makeup artists, photographers, fashion designers, etc.

Ready to book more clients? Read on for our tips on networking with other professionals.

 

How do I develop amazing working relationships?

It’s simple: you just make the other professional’s job easier.

When they arrive, introduce yourself and let them know what you’re up to. Find out what time they need you to be ready and make sure you are finishing up in time.

Allow for an extra half an hour buffer because there often will be distractions and you don’t want your clients to feel rushed.

Pro tip: No one is a mind reader. Keeping a chain of communication between the entire creative team is essential.

 

What’s next?

At an appropriate moment, ask for the other professional’s business card an offer them one of yours. After the wedding, you can send them an email saying you enjoyed working with them and would love to work with them again.

If you’ve been working with a photographer, this is also the best time to ask for copies of some of the photos or permission for sharing photos from their social media page. However, the photographer is under no obligation to provide photos to you, and if they do it is a huge favour.

If the photographer is hesitant, offer to pay for photos, especially if it’s a stunning bride or model and a great photographer. It could be worth it!

Pro tip: An amazing working relationship isn’t just a one-way street. If you really want to establish a strong referral network, you should return the favour. 

 

Look for collaborations

Instead of waiting for referral opportunities to happen, you could also actively look for them. There are plenty of Facebook groups out there for creative professionals who are looking to collaborate with hairstylists or makeup artists.

Pro tip: Usually, these collaboration posts get dozens of responses. Want to stand out from the crowd? Tell them how you make their job easier.

Say something like, “Being in front of a camera can be intimidating for real-life people. They feel insecure because they’re not a model. When we work together, I will make sure to bring them out of their shell and make them look, and feel, beautiful and confident. This, in turn, will make your work more likely to get attention!”

 

Check out our other articles for more tips for building and growing your freelance beauty business.

getting things done
7 tips for getting things done

Recognize this? It’s Friday afternoon and the clock is ticking. You’re working on certain things you know you need to do, but you put off doing them until now. You’re feeling stressed out and you’re silently cursing yourself for not starting on these things sooner.

If this does sound familiar, you’re not alone.

Procrastination is a trap that many freelance beauty professionals fall into. While it may be comforting to know that you’re not the only one doing it, you also need to realize that doing so isn’t helping you or your business grow.

In this article, we’ll help you tackle procrastination head on, and give you our top tips for getting things done.

 

But first: what is procrastination?

Are you filling your days with low-priority tasks? Do you leave items on your to-do list for ages, even though you KNOW they’re important? Do you start a high-priority task and then go off to do something else, like watching a show on Netflix? Or do you wait to be in the “right mood”, or wait for the “right time” to start a task?

If this sounds familiar then you’re probably a procrastinator. Luckily, it is possible to overcome procrastination.

 

Now, let’s find out why you’re procrastinating

What are those tasks that you put off doing until you can’t put off any longer? Is it posting on social media, cleaning your kit, or reaching out to other professionals you would like to work with? Once you’ve identified those tasks, it’s time to look at WHY you put off doing them.

For instance, is it because you find it boring or unpleasant? Or are you procrastinating because of fear of rejection?
Now that you found out why you’re procrastinating, it’s time to adopt some strategies so you can finally get things done.
 

Tip 1: forgive yourself

Forgive yourself for procrastinating in the past. You’ll feel much more positive about yourself and reduce the likelihood of procrastinating in the future.

 

Tip 2: remember your WHY

Next time you catch yourself procrastinating, remember why you’re pursuing a career as a freelance beauty professional. What is it about this career that you’re passionate about? What vision do you have for yourself as a successful business owner?

 

Tip 3: prioritize your tasks

Introducing: The Eisenhower Matrix. A powerful tool to help you prioritize your tasks by urgency and importance. Prioritizing tasks by urgency and importance results in 4 quadrants with different work strategies:

  • Important and urgent, or tasks you should do first
  • Important and not-urgent, or tasks you should schedule
  • Not important and urgent, or tasks you should delegate
  • Not important and not-urgent, or tasks you just don’t do at all

 

Tip 4: minimize distractions

When you’re working on high-priority tasks, turn off your email and social media notifications, and avoid sitting anywhere distracting while you work. If you do catch yourself getting distracted, strike a bargain with yourself that you will do your important task FIRST and then sit down and watch your favourite Netflix show guilt-free.

 

Tip 5: Promise yourself a reward

If you complete a high-priority task on time, reward yourself with a treat, such as getting a coffee from your favourite coffee place.

 

Tip 6: ask someone to check up on you

Accountability works! So ask your friend or a family member to check up on you. If you don’t have anyone to ask, join a Facebook Group, such as Stylemee Freelance Pros for inspiration, support, empowerment and growth.

 

Tip 7: celebrate your wins

We all like celebrating, don’t we? So, why not celebrate finishing that dreaded task that you finally ticked off your to-do list? Celebrating your wins will give your confidence a well-deserved boost and will help you stay motivated.

 

Remember procrastination is a habit, a deeply ingrained pattern of behaviour. You can’t follow these tips once and be cured of procrastination forever. It takes time. Our advice? Take it one small step at a time and work at it consistently.

Looking for more business tips and tricks? Check out our other articles.

client booking online
Do I need a personal booking page?

Running a freelance beauty business has changed significantly over the last couple of years. And perhaps the biggest change has been the way clients prefer to make a booking.

Gone are the days in which we sat in our salons, taking calls and writing down appointments in our paper calendar. Now, we go where our client wants us to go and clients can book us with just a click of a button.

If you’re still wondering if you really need a personal booking page, here’s our answer: “Yes, you do!”

And here’s why.

 

It’s easier for clients to discover and book you

Nowadays, a personal booking page is a must for freelance hair and makeup professionals. Online booking makes it easier for clients to discover and book you 24/7, without you having to do anything. This way, clients can book whatever service they want, whenever they want it. It’s a more efficient and comfortable booking experience for both you and your clients.

Pro tip: Use your personal booking link to promote yourself online through social media, email marketing or by running a promotion.

 

It shows commitment and professionalism

You’ve taken the time and effort to actually have a presence online. Anyone can start an Instagram or Facebook page but a personal booking page shows you are more serious about your business.

Pro tip: Wondering how you can get the most out of your personal booking page? Check out this article.

 

You WILL get paid

A good online booking system, such as Stylemee, not only lets you get bookings, it also makes sure you get paid easily and securely. This means you no longer have to chase clients for payments so you can focus on offering a great experience to your clients while growing your business.

Pro tip: With Stylemee Pro, you can keep track of your earnings. That way, when you set money goals for yourself at the beginning of the month, you can easily track your progress.

 

You can run your beauty business anywhere, anytime!

With an online booking system in place, you can manage your freelance business at home, and on the go. Even when you’re busy with another client, sleeping, or just enjoying a well-deserved day off, your personal booking page will do the talking for you. It’ll show off your best work, list your services and rates, and will give your clients the option to book with you whenever they want.

Pro tip: Say goodbye to double bookings with the latest Stylemee Pro feature. It synchronizes your phone calendar with your Stylemee calendar so you can stay on top of your business everywhere you go.

 

Signing up is free!

New clients are visiting the Stylemee website everyday, looking for the freelance hair and makeup professional that best serves their needs. So what are you waiting for? Signing up is completely free and there are no hidden fees. You’ll only pay a small commission fee for each booking you get through Stylemee. Join our team of talented professionals now!