A little press can be a game changer for us freelance professionals. Press helps to build credibility and will make you stand out from the crowd. However, the fact that you exist isn’t enough to get you featured in a magazine. You need a story. Because with the right story, instead of having to search for new clients, they will come to you. So, if you are done playing the waiting game with your freelance business, here are 10 tips to take matters into your own hands.
Tip #1: Embrace your story
What’s newsworthy about you? Don’t worry, it doesn’t have to be something completely mind-blowing. Just do a bit of soul-searching and come up with something authentic and creative. Once you embraced your story, make it obvious! From your “about”-page to your social profiles, you want to make it super simple for journalists to copy and paste your story.
Tip #2: Make your headline irresistible
You only have one line to capture your audience’s attention, make it worth their while. Check out this article for headline writing tips that’ll knock your audience’s socks off.
Tip #3: Get to the point quickly
Reporters, influencers, or followers don’t have time to sift through a fluffy background story. You have to tell them upfront why they should care. Use the first paragraph to cover the who, what why, where and how of your announcement.
Tip #4: Avoid dry, rigid wording
You don’t want to lose your audience in the first sentence.
Tip #5: Include visuals
Use images, videos, infographics, SlideShares, anything that’ll immediately capture your audience’s attention. Why? Because visual content gets shared more.
Tip#6: Talk about a current trend
Linking your press release to a current trend in your industry can help grab attention.
Tip #7: Summarize the “who” and the “what” of your business in a boilerplate
Describe what you do in clear, plain English — like your Style Philosophy! — , make your boilerplate short and sweet, and include a link to your Stylemee page.
Tip #8: You don’t have to start from scratch
Sometimes it’s easier to replicate success when you have examples to follow. Check out these awesome examples of press releases and be inspired!
Tip #9: A press release is no guarantee
Not everything you write will be picked up and shared. But don’t give up and keep trying. Persistence wins!
Tip #10: Join Stylemee for more tips & tricks on how to manage and grow your business
Enjoy the perks of being a Stylemee Pro and become part of a growing group of talented freelance professionals. You’ll also receive our exclusive guides to creating a profile that converts, getting booked and getting paid.