Christmas is a golden Instagram marketing opportunity for freelance beauty professionals. Everyone’s frantically searching for gift ideas, party-look inspiration, and last-minute hair and makeup bookings. A business opportunity you can’t afford to ignore.

With 39% of Australians on Instagram and social sharing increasing around the holidays, Christmas is the perfect time to raise brand awareness and get seen by a new local audience.

Wanna keep your Instagram interesting during the holidays? Here are six sparkling ideas for festive Instagram posts.


#1 Advent calendar

Increase engagement in the form of an advent calendar on Instagram. For instance, you could do 12 Days of Christmas hair and makeup tips, or a step-by-step Christmas hair and makeup guide.


#2 Capture the Christmas magic

Save some time for last-minute marketing opportunities that crop up in your bookings. Like that gorgeous Christmas bride, or stunning curly party updo. Capture those magical Christmas moments and share it on your social.


#3 Promote your Christmas availability

A great way to boost your Christmas bookings is by regularly posting about your December availability. Want to go all the way? Why not run a December special to boost your bookings even more.


#4 Start snapping now

As Christmas is fast approaching, your schedule will get busier and busier. Put time aside now to take photos and schedule your posts in advance for busy days when you won’t have time. Scheduling apps like Later or Hootsuite will automatically publish your scheduled post.


#5 Showcase gift ideas

December is the perfect time of year to do a bit of additional selling. Promote your beauty products, candles, gift cards, or other gift ideas with photos and price on Instagram, and add a link to your booking page in the bio.


#6 Christmas giveaway

A great way to build brand awareness locally is by doing a giveaway on Instagram. You could do a seasonal countdown, with a small giveaway each day, or a larger one that runs until Christmas. Make sure your terms and conditions say the giveaway is only available for residents of your local area.

Stay organised during busy times like these with the Stylemee Pro app. It’s the one-stop destination for freelance beauty professionals who want to grow their business and professional brand. Download the app on iTunes or Android.