No matter how talented you are, your online presence on listing and review sites is quickly growing to become the first impression of you that clients have. Reviews boost your credibility and increase your bookings, and the best part is: it’s free marketing! But how do you get your clients raving about you, re-booking in hoards and recommending you to their friends? Give them a unique styling experience. And then ask them to write a review. Yes, it’s that simple! Let’s find out more.
Your clients are your business
Ignore their needs at your own risk. One of the reasons why customers choose to use a mobile hair & make-up artist is because they want that luxury salon experience within the comforts of their own home. This means you have to provide outstanding customer service and give your client a unique styling experience that’ll make them want to come back for more. In doing so, word will get around about your outstanding care and more clients will be drawn to your mobile business.
Take action, show heart
The next step is encouraging your wowed clients to tell the world. This shouldn’t be too hard. After all, 68% of people are willing to leave a review when asked. Don’t forget to always respond to reviews. Say thank you to clients who wrote you a glowing review and don’t duck out if you do get a grouchy review! Make it your chance to shine. After all, a poor review handled well can be just as powerful as a positive review. Acknowledge the issue, tell your client the steps you are taking to ensure them this kind of service lapse doesn’t happen in the future and offer him/her a practical solution to his/her complaint. As a result, you’ll be demonstrating to new and existing clients that they can trust you to deliver a unique styling experience.
No news is good news
Right? Wrong. Clients are becoming more review-savvy. In Australia, 68% of people read online reviews and blogs before making a decision. Word of mouth is key when it comes to making purchase decisions, and prospective clients read an average of eight reviews before trusting a business. Put yourself in your client’s shoes: Would you book an appointment with a new freelancer who doesn’t have any reviews? Exactly. So register on those review sites now and get your marketing for free.
Online booking and appointment scheduling marketplaces like Stylemee make it easier for you to collect and share your client reviews. Within a few hours after the appointment, your client will receive a prompt, asking them to leave a review. But that’s not all, we also help you on your journey towards becoming a successful freelance professional and give you the tools you need to manage and grow your business. Sign up now!