Building a solid clientele is incredibly important when running a freelance beauty business. Clients have the power to either make or break your business so they should be chosen wisely.
Not every client is a good fit, and keeping the bad ones at bay will prevent you from wasting your precious time. In fact, keeping them could potentially ruin your good name, and prevent you from becoming successful.
Sweet spot clients, on the other hand, are keepers. They’re the ones who love your services, who buy additional products or services from you, who re-book you, and who recommend you to their friends and family.
The more you focus on attracting those sweet spot clients, and filtering out the bad ones, the closer you will get to running a successful freelance beauty business.
Are you a freelance makeup artist, or hairstylist, looking to grow your clientele? Here’s how you can build a solid clientele that’ll make your business bloom.
Step #1 Attract your sweet spot client
The first step to building a solid clientele is by focusing on attracting your sweet spot clients. And in order to attract sweet spot clients, you need to put yourself in their shoes. How would a client, looking for a beauty experience, decide which makeup artist or hairstylist is best? Potential clients are most likely to choose the freelancer with the most compelling profile. So make sure your business profile is one that stands out from the crowd. Use Stylemee to create a compelling business profile that converts.
Step #2 Keep your sweet spot clients coming back
When you already get booked by sweet spot clients, don’t lose them. Loyal clients are your gateway to attracting new clients, so remember to nurture them. Email marketing and client notes will go a long way in building trust. Next time you get booked by a sweet spot client, give them an outstanding experience and then ask them why they chose you. You can use this information in your messaging and marketing. Another way to leverage your loyal clients is offering them an incentive to refer their friends and family, as they probably hang around people with similar style and taste.
Step #3 Set boundaries
Are you likely to turn a blind eye to late cancellations, after hours calls, or rude clients? Don’t be. Setting boundaries is an important part of running a successful freelance beauty business. When you’re consistent, and stop making exceptions, you will either turn a bad client into a sweet spot client, or you’ll keep them at bay, which is better for your business in the long run anyway. At Stylemee, you can choose your own cancellation policy and charge clients who arrive late to an appointment, cancel last minute, or don’t show up at all.
Step #4 Keep bad clients at bay
We’re talking, of course, about the penny pinchers, the chronically late, and the rude. They throw off your schedule and stress you out. Frankly, clients who aren’t in your sweet spot are more trouble than they’re worth. And if they don’t learn from the boundaries you’ve set, it’s time to break up. The mature way to do it is by letting them know, either face to face or via phone or email, that you’ve noticed a pattern of being consistently late, unsatisfied, or disrespectful. Tell them you hold your business to high standards and you have strict guidelines for how you conduct appointments and run your schedule. Include that you no longer feel that you are a good match and that their needs will be better met at another professional.
Step #5 Join Stylemee and grow your business
Reach more clients with Stylemee, the one-stop destination for both you and your (sweet spot) client. Create a dynamic profile within minutes, showcase your work, and manage your calendar, bookings, and payments anywhere you want, in a secure way. Growing your freelance business was never this easy. Join now!