Pricing your hair and makeup services can be a tricky thing. Most freelance hair and makeup professionals will charge as little as possible, hoping to make up for these low rates by sheer volume. But that only works if you are fully booked weeks in advance with low overhead. Now ask yourself: are you?
Didn’t think so.
To give you an idea, entry-level hair and beauty employees in Australia earn a minimum wage of $20.79 an hour, which also takes into consideration business costs like health care, licensing, taxes, and other business essentials. However, when you’re self-employed, you’ve got to consider the costs of doing business and the costs of living too.
And let’s be honest, you didn’t start your own business, just to make minimum wage.
It’s time to be confident about your business goals and start earning more money. Here’s how to fearlessly tell clients you’re raising your rates.
Change your money mindset
Fear and uncertainty are the main reasons freelance hair and makeup professionals are hesitant to increase their rates. Maybe you’re afraid you might lose regular clients, or that you won’t be able to get new clients to book you at these higher rates. Whatever the reason, you can’t avoid having the money talk with clients forever.
To grow confidence, you need to set successful goals and take action.
So first, you focus on the outcome: envision yourself with a fully booked schedule but with plenty of time left to focus on the business. Picture paying yourself generously and living the lifestyle you want. This will happen when you raise your rates!
Come up with a plan
Clients won’t rush to hand over more money. In fact, most upward shifts in pricing are usually met with resistance. Without clear benefits over the competition, why should they book you at a higher price? Make clients aware of the benefits of booking you. Benefits to clients could be luxurious products and equipment or specialty treatments. Wondering how to keep existing clients on board? Give them a chance to book at the same rate one last time, to remind them why they come to you in the first place.
Do you break down at the slightest objection? Check out the tips in last year’s article on what to do when clients say you’re too expensive. Practice role-playing with a friend or family member to avoid fumbling over words and showing insecurity to clients. Also, don’t take no for an answer straight away. Stubborn clients may need some time to come around, so try following up through a quick message via email or social media to gauge if they’re ready to book again.
Earn more as a freelance hair and makeup professional
Do you constantly feel the need to validate yourself? We know the hair and makeup industry is very competitive. However, every freelancer has walked the same path as you and if you want to be successful, you need to be able to accept criticism and hold your ground.
You deserve to earn an income that sustains your business and lifestyle without having to feel sorry. Ask for the money you want without fear and take your business to the next level.