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reduce no-shows and late cancellations
How to reduce no-shows and late cancellations as a freelance beauty professional

Unfortunately, every freelance beauty professional has to deal with no-shows and late cancellations. The average freelance beauty professional faces up to two no-shows every week. If that’s the same for you, you could be missing out on thousands of dollars on profits each year.

Thousands of dollars. That’s a lot of money, isn’t it? Still, you can’t eliminate no-shows and late cancellations completely. After all, we all have crisis from time to time.

If you want to keep your no-show-rate at a bare minimum, follow these tips on how to reduce them to emergencies only.

 

Prevent no-shows

A simple way to prevent no-shows is by reminding your clients about an appointment. Yes, it does take time and money, but think how much profit you gain by preventing just a single no-show.

You can do it the old-fashioned way and give them a written appointment card, or choose to send them a digital reminder via text message or email. Apps like the Stylemee Pro app comes with a chat function, that allows you to send a reminder to your clients wherever you are. It’s easy, and free, to set up and saves you a fortune on late cancellations and no-shows.

 

Develop strong client relationships

Did you know one of the major reasons for no-shows is that the client was unhappy with their last appointment? It’s far easier to just not turn up than to voice your dissatisfaction.

That’s why you need to build a strong relationship with your clients.

A solid client relationship will reduce no-shows and late cancellations because they increase a client’s commitment to you. They don’t want to let you down.

Also, a good client relationship will make your client feel more comfortable voicing their concerns and it’ll give them the confidence that you’ll know exactly how to handle the situation.

 

Cancellation policy

Keep in mind, when a client books an appointment, they are purchasing time with you. So, if they’re a no-show, or if they show up late, they are still responsible for paying for that lost time.

Charging for no-shows may seem a little extreme. Especially if you’re just starting out. Truth is, it’s not. Clients need to take your time seriously, and having a cancellation policy in place will do exactly that. Plus, it’ll get you paid.

Of course, clients are human, and an emergency or mistake can happen. So, if a client has a genuine reason to cancel, it’s perfectly fine to waive the cancellation fee. However, if a client is consistently showing up late, or not at all, they are bad for business.

 

Save time and money with the Stylemee Pro app

Set up a cancellation policy with the Stylemee Pro app, and start charging clients who cancel last minute, or don’t show up at all. You can select how strict you would like your policy to be. Stylemee automatically displays your policy on your profile page for all of your clients to see.

Becoming your own boss was never this easy. Sign up now!

successful client relationship
4 ways to have a successful client relationship

Having a successful client relationship is more than just being good at what you do. You have to wow your clients and make them feel super special. Luckily, wowing your clients isn’t rocket science.

It’s actually pretty simple. It all comes down to making your client the most important person in the universe. The difficult bit is remembering to do it while running a busy beauty business.

Having a positive and professional presence is something all freelance beauty professionals should aim for. Because, next thing you know, you’ve got yourself a wowed client, fewer complaints, and glowing reviews.

Wondering how to build a successful client relationship? Here are 4 ways to make a lasting impression on your clients.

 

Up your client consultation game

Successful client relationships are built on mutual respect and trust, and great consultation skills are one of the best marketing tools to have to make your client feel valued.

Make sure to give a client consultation every visit. Before you get to work, ask them about how they’ve experienced their last visit and if they have any problems or concerns. Tell them about the products or procedures being used on their appointment today and advice them on hair and beauty care at home.

Body language is fundamental to creating trust, so always sit down and face your client during a consultation. Use their language, and avoid using jargon, to reassure your client that you understand them. Matching your client’s body language will also make them feel more comfortable with you. And most importantly, use their name and smile.

A client consultation handled brilliantly is gold. Clients will more likely to rebook you, buy additional products or book additional services, recommend you to their friends and family, and give you a glowing review, which, in turn, leads to more money in your pocket.

 

Listen, learn, and act

The essence of building a successful client relationship is listening. Listening to what your client values, is a simple, inexpensive, and effective way to wow them.

It could be as easy as remembering your client’s preference for a certain product or service. However, just because you’ve known your clients for years, doesn’t mean they always want the same thing, so try to avoid making assumptions.

And just to be clear, thinking about the fact you’re running late for your next appointment, is not listening.

 

Be professional and presentable

No matter how good you are at painting faces or creating stellar bridal updos, if you’re not being professional and presentable, you will put clients off.

Your main job is to make people look beautiful, so you need to take pride in how you look. Make sure to wear appropriate, clean clothing, and have a neat setup for your tools and products.

Also, make sure you arrive on time for your appointment. Hair and makeup isn’t something you can just do another day, or even an hour later. If you’re late, and your client needs to be somewhere, they are going to be late too. And definitely not wowed.

Bonus tip from Melbourne makeup legend, Alarna Bell: “When you visit someone’s house, put slippers on. It shows that you care about their house.”

 

Make it easy for clients to rebook and review you

We’re guessing you want your clients raving about you, and rebook you in hordes. If so, make sure it’s super simple for clients to rebook and review you after you wowed them. Stylemee offers exactly that.

Just like Uber, Stylemee makes it easy for clients to book, pay, and leave a review after each appointment. After the appointment, your client receives an email asking to leave you a star rating and written review. These reviews are posted directly to your Stylemee profile for all potential clients to see.

So, what are you waiting for? Join now, and start growing your business and professional brand, while Stylemee handles the rest.

Sweet spot client
Building a solid clientele for your freelance beauty business

Building a solid clientele is incredibly important when running a freelance beauty business. Clients have the power to either make or break your business so they should be chosen wisely.

Not every client is a good fit, and keeping the bad ones at bay will prevent you from wasting your precious time. In fact, keeping them could potentially ruin your good name, and prevent you from becoming successful.

Sweet spot clients, on the other hand, are keepers. They’re the ones who love your services, who buy additional products or services from you, who re-book you, and who recommend you to their friends and family.

The more you focus on attracting those sweet spot clients, and filtering out the bad ones, the closer you will get to running a successful freelance beauty business.

Are you a freelance makeup artist, or hairstylist, looking to grow your clientele? Here’s how you can build a solid clientele that’ll make your business bloom.

 

Step #1 Attract your sweet spot client

The first step to building a solid clientele is by focusing on attracting your sweet spot clients. And in order to attract sweet spot clients, you need to put yourself in their shoes. How would a client, looking for a beauty experience, decide which makeup artist or hairstylist is best? Potential clients are most likely to choose the freelancer with the most compelling profile. So make sure your business profile is one that stands out from the crowd. Use Stylemee to create a compelling business profile that converts.

 

Step #2 Keep your sweet spot clients coming back

When you already get booked by sweet spot clients, don’t lose them. Loyal clients are your gateway to attracting new clients, so remember to nurture them. Email marketing and client notes will go a long way in building trust. Next time you get booked by a sweet spot client, give them an outstanding experience and then ask them why they chose you. You can use this information in your messaging and marketing. Another way to leverage your loyal clients is offering them an incentive to refer their friends and family, as they probably hang around people with similar style and taste.

 

Step #3 Set boundaries

Are you likely to turn a blind eye to late cancellations, after hours calls, or rude clients? Don’t be. Setting boundaries is an important part of running a successful freelance beauty business. When you’re consistent, and stop making exceptions, you will either turn a bad client into a sweet spot client, or you’ll keep them at bay, which is better for your business in the long run anyway. At Stylemee, you can choose your own cancellation policy and charge clients who arrive late to an appointment, cancel last minute, or don’t show up at all.

 

Step #4 Keep bad clients at bay

We’re talking, of course, about the penny pinchers, the chronically late, and the rude. They throw off your schedule and stress you out. Frankly, clients who aren’t in your sweet spot are more trouble than they’re worth. And if they don’t learn from the boundaries you’ve set, it’s time to break up. The mature way to do it is by letting them know, either face to face or via phone or email, that you’ve noticed a pattern of being consistently late, unsatisfied, or disrespectful. Tell them you hold your business to high standards and you have strict guidelines for how you conduct appointments and run your schedule. Include that you no longer feel that you are a good match and that their needs will be better met at another professional.

 

Step #5 Join Stylemee and grow your business

Reach more clients with Stylemee, the one-stop destination for both you and your (sweet spot) client. Create a dynamic profile within minutes, showcase your work, and manage your calendar, bookings, and payments anywhere you want, in a secure way. Growing your freelance business was never this easy. Join now!

How to increase your rebook rate in style

Does having clients who are raving about you, re-book in hordes, and recommend you to their friends sounds like cloud-cuckoo-land to you? Guess what! You can make it happen: by giving your clients a unique style experience. So next time you meet up with a client, put these tips into practice and watch your business bloom!

Why try?

Having your clients book the next appointment before leaving is a win-win situation for both you and your client. Rebooking helps increase the frequency of appointments and decrease the chance of your client booking someone else. For you, a calendar filled with pre-bookings means peace of mind. Plus, being in demand is an amazing confidence boost! For clients, rebooking help builds trust and will give them a better overall experience. Regular visits mean no last-minute panic or waiting to be fitted in. They can book their next appointment at the time that suits them best.

7-star experience

When done right, client consultations can be an incredibly powerful tool to get your clients to come back for more, buy additional products or services, and give you a glowing review. You would want to give them such an amazing experience that 5 stars simply aren’t enough. Airbnb co-founder Brian Chesky calls this the “7-star Design Principle”, “At Airbnb, we strive to have our customers contact the company and demand a 6th star be added to our 5-star review because the experience was so good”.

Client consultation

Even if your client is a regular, you can’t just assume you know what they want. So sit down, pin your ears back, and listen. A good consultation begins with getting to know your client, so don’t be afraid to ask (open) questions. Find out what your client’s strengths and weaknesses are at the beginning of your appointment, so you can tailor the conversation throughout the experience. For instance, if you’re a hairdresser, you can ask your clients about their hair routine at home, or you can ask them what their thoughts are on their natural hair colour. Then offer your thoughts, ideas, and suggestions.

By the end of the appointment, present them with some of the products or services you have suggested and give them a few date options of when you would like to see them for their next styling experience. Online booking and appointment scheduling marketplaces like Stylemee make it super simple for your clients to (re-)book. And you benefit too! Join the Stylemee Movement and get help managing and growing your freelance business or check out our other articles for more business tips.

Sweet spot client
How to find your sweet spot client

First off- congrats! You got the skills you need. You built a fantastic website and start offering your services. You even gave up your nine-to-five job to pursue your lifelong dream of becoming a freelance professional. You’ve worked hard to get to where you are today, and you are on the verge of an exciting and rewarding journey to success. You can decide exactly what kind of professional you want to be and work with the clients you want. But how do you decide who your sweet spot client is?

 

Stop trying to target everyone

Not everyone needs what you offer. Therefore, trying to attract everyone is a waste of effort and dollars. Now, we know what you’re thinking: “But, I don’t want to exclude anybody. Won’t I lose business if I narrow it down?” The answer is no. If a client is not in your sweet spot, they’re probably more trouble than they’re worth. Besides, do you really want to attract those penny pinchers, the chronically late, and the rude? Not only are they a waste of time, but they could also potentially ruin your image.

 

The 80/20 rule

Did you know that about 80 percent of your profits come from only 20 percent of your clients? If we have to believe Perry Marshall, author of the book “80/20 Sales & Marketing”, we should “paddle away from the 80 percent of your clients who cause problems, and focus on the 20 percent who buy the most from you”. Aka, your sweet spot clients. Sweet spot clients are clients who love your services, who buy additional products or services from you, who re-book you, and who recommend you to their friends and family.

 

Start targeting your sweet spot client

Finding your sweet spot client means getting to know them, starting with the basics. What’s your sweet spot clients’ age? Is (s)he a man or a woman? What services do they usually get? And how much are they willing to pay for the services? Once you’ve got this written down, you can start thinking of ways to connect with them. Social media is great to connect with millennials or those who are a bit more tech savvy. But an older crowd will be more active in physical locations, such as the local spa. Start thinking about what the life of your sweet spot client looks like, and ideas about how to connect with them will follow.

Looking for ways to reach your sweet spot clients? Stylemee is your go-to platform when it comes to increasing exposure. We help new and experienced freelance professionals manage and grow their business. Join Stylemee now.

A freelance professional’s guide to getting glowing reviews

No matter how talented you are, your online presence on listing and review sites is quickly growing to become the first impression of you that clients have. Reviews boost your credibility and increase your bookings, and the best part is: it’s free marketing! But how do you get your clients raving about you, re-booking in hoards and recommending you to their friends? Give them a unique styling experience. And then ask them to write a review. Yes, it’s that simple! Let’s find out more.

Your clients are your business

Ignore their needs at your own risk. One of the reasons why customers choose to use a mobile hair & make-up artist is because they want that luxury salon experience within the comforts of their own home. This means you have to provide outstanding customer service and give your client a unique styling experience that’ll make them want to come back for more. In doing so, word will get around about your outstanding care and more clients will be drawn to your mobile business.

Take action, show heart

The next step is encouraging your wowed clients to tell the world. This shouldn’t be too hard. After all, 68% of people are willing to leave a review when asked. Don’t forget to always respond to reviews. Say thank you to clients who wrote you a glowing review and don’t duck out if you do get a grouchy review! Make it your chance to shine. After all, a poor review handled well can be just as powerful as a positive review. Acknowledge the issue, tell your client the steps you are taking to ensure them this kind of service lapse doesn’t happen in the future and offer him/her a practical solution to his/her complaint. As a result, you’ll be demonstrating to new and existing clients that they can trust you to deliver a unique styling experience.

No news is good news

Right? Wrong. Clients are becoming more review-savvy. In Australia, 68% of people read online reviews and blogs before making a decision. Word of mouth is key when it comes to making purchase decisions, and prospective clients read an average of eight reviews before trusting a business. Put yourself in your client’s shoes: Would you book an appointment with a new freelancer who doesn’t have any reviews? Exactly. So register on those review sites now and get your marketing for free.

Online booking and appointment scheduling marketplaces like Stylemee make it easier for you to collect and share your client reviews. Within a few hours after the appointment, your client will receive a prompt, asking them to leave a review. But that’s not all, we also help you on your journey towards becoming a successful freelance professional and give you the tools you need to manage and grow your business. Sign up now!

Style is more than excentric

Your style. It’s something that runs as deep as your DNA. More than just your outer appearance, your style says something about your core values, your cultural upbringing — your very psyche.

Just like you can change some of the cards Nature dealt you — such as brown-coloured contact lenses to cover your baby blues — you can change your inner style. For that kind of sea change, though, says Professor Karen Pine, author and former professor of the psychology of fashion at Istanbul’s Bilgi University, you need to “look at life from a new perspective.” Here’s how:

Signature Style or Straitjacket?

What starts as a signature style can entrap you in a “straitjacket” of sorts, says Pine. That sort of trap can entrap more than your look. It can entrap your very thought process. Because research shows that your sense of style has a bigger effect on your behaviour than you might think, it pays to get out of your rut and embark on a “style adventure,” contends Pine. It can, she argues, change your life.

It’s not just the eggheads of the fashion world that think that way. Fashion bible Glamour agrees. Staff writer Alaina Vieru agrees that a given hairstyle can peg you as a “type.” Fringe bangs label you like a youthful charmer, while unkempt hair can make even the wearer feel “messy” if that look is outside their trademark style. Those who step out of their comfort zone often face their friends’ shock, as did Elizabeth Day when she shed her straightened hair for her natural curls only to have her friends label her as “zany.”

Embrace Your Unique Style

But according to celebrity hairstylist Luke Hersheson, the fashion world, too, has begun to embrace individuality. A zanier look, after all, may lead to a more freewheeling spirit — a great thing when one goes on holiday. It might even free you from ways of thought imposed on you from outside — your childhood, your friends, your culture — everything but your inner spirit.

It’s time to discover — and embrace your inner spirit. That may mean trying several looks before you discover your unique style. Or styles. As Pine points out, your style may embrace several looks — one for each of your moods.

If you feel at your best as a curly-haired drama queen on Saturday date night, but prefer a straight-haired, all-business look when you head to the annual meeting at work the next Monday, that’s fine. Or if you envision yourself a spacey hippie, straight out of the late 60s — every day of your life, that’s OK, too.

Give yourself permission to explore.

The adventure lies in the discovery.

Discover your unique style with one of the talented stylists at Stylemee.com. Find your Stylemee.com freelance pro today — and begin your adventure!