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Comparing yourself to others
Increase your bookings? Stop comparing yourself to others

As a freelance hair and makeup professional, it’s easy to get caught up in comparing yourself to others. We fall into the trap of being jealous of someone else’s success. This doesn’t make us bad people, but it’s a surefire way to make yourself feel miserable. And it won’t help you reach your business goals.

If you want to increase your bookings, stop wasting your energy comparing yourself to other hair and makeup professionals. Instead, focus on your biggest competition: yourself.

The minute you take your eyes of your business goals, you start to lose sight of why you started your own business in the first place.

So let’s talk self-improvement!

 

Why you shouldn’t compare yourself to others

Let’s say you’re following Lisa, a talented hair and makeup artist who works with celebrities, has a huge amount of followers on Instagram, makes thousands of dollars each month, and, on top of that, is funny and beautiful.

Of course, Lisa’s career seems amazing. And there’s nothing wrong with wanting to be as talented a hair and makeup artist as Lisa is. However, there’s a difference between striving to be a better professional and wanting to become better than someone else.

With the former, you are your own competition. And as long as you’re working on improving yourself, you’ll always be on the right track. But if you’re using Lisa as your goalpost, you’ll just constantly feel bad if you’re not up to her level.

Focus on your strengths and weaknesses

As talented as Lisa may be, there are probably things you’re better at than she is. Maybe, you’re amazing at using specialty makeup to create looks for dramatic effects, or maybe you’re also good at editing videos.

Knowing your strengths is essential, and knowing how to use them is even more important. For instance, you could your specialty makeup skills to stand out in the industry and start focussing your marketing efforts on stage and theatre. And your video-editing skills really give you a head start to a career in beauty vlogging.

On the other hand, there are probably also skills that need a bit of improvement. Write down all of your weaknesses, so you’ll know what areas you need to improve. This way, you can stop comparing yourself to other professionals, and start focussing on you.

If you’re having trouble coming up with your strengths and weaknesses, ask your friends or family what they think.

 

Breaking the habit

Know you know your personal pros and cons. This means you can start making step by step improvements over time. However, it doesn’t mean that now you won’t ever compare yourself to others anymore. This’ll still happen from time to time.

So to avoid becoming frustrated with the process, simply make a note of it whenever you find yourself making comparisons with someone else. Tell yourself these thoughts aren’t helpful, then get on with your day. Just the act of acknowledgment can be enough to, over time, help you break out of the habit.

Ultimately, the key to avoiding comparing yourself with others is to make small, step-by-step-improvements constantly. Set small goals for yourself at the beginning of each day, and keep track of your progress. Over time, this new and improved behaviour will turn into a habit. The knock-on effect is that, eventually, you won’t feel the need to compare yourself to others anymore.

But before you get there, make sure to celebrate each success you make, however small. You deserve to feel good about it!

 

Want to keep track of your online bookings? With the Stylemee Pro app, you can keep a close eye on your client bookings and your monthly earnings. That way, when you set goals for yourself, you can track your progress. The Stylemee Pro app is available for iOS and Android.

 

Have tips on how to increase your bookings? Share them in the comments below.

setting up Stylemee profile
5 reasons why you need to set up your Stylemee profile now

You just joined Stylemee and are excited to grow your freelance hair and makeup business. You open your Stylemee profile, only to find yourself staring at a blank page. You think, “now what?”, and after 10 minutes, you give up and walk away.

New clients are visiting the Stylemee website everyday, looking for the freelance hair and makeup professional that best serves their needs. So if you keep postponing setting up your Stylemee profile, think about what you’ll be missing out on.

Need a little nudge in the right direction? Here are 5 reasons why you need to set up your Stylemee profile now!

 

#1 It doesn’t take much time

Did you know it only takes approximately 30 minutes to set up your Stylemee profile? Once you’ve signed up, we take you on a quick step-by-step journey to setting up a Stylemee profile. Looking for some inspiration? Check out our blog on how to create a compelling profile that converts.

 

#2 You’ll have all your info in one place

With your image gallery, experience, style philosophy, reviews and a complete list of services all in one place, new clients can easily find out all about you. Plus, you can say goodbye to digging up things like your paper calendar or trying to find that one message from that one client on three different mediums.

 

#3 You’re always available: anywhere, anytime

With the Stylemee Pro app, you can manage your freelance business at home, and on the go. Even when you’re busy with another client, sleeping, or just enjoying a well-deserved day off, your Stylemee profile will do the talking for you. And with the chat-function, you never have to miss a client inquiry again.

 

#4 It acts as a route for clients to find you

Stylemee is a great way for freelance hair and makeup professional to reach an audience you otherwise wouldn’t have been able to reach. All you have to do is sign up, and create a profile. “Without having to do anything, my reach has just expanded to as far as Stylemee reaches”, says Alarna Bell in a recent interview with Stylemee. We couldn’t have said it better.

 

#5 It gives clients control over their buying experience

Us humans love being in control. That’s why having a booking page is a must these days. When booking your services online, clients are able to choose exactly what they book and when they book it. By setting up a Stylemee profile, you can enable a more efficient and comfortable booking experience for your clients, plus it saves you time and money. That’s good for both you and the client!

 

Are you ready to reach more clients? Join Stylemee and make it super simple for clients to discover and book with you. We also give you the tips and tools you need to create a Stylemee profile that converts. Sign up now or download the Stylemee Pro app on iOS or Android.

scheduling app
Why you need to invest in a scheduling app

Over the last couple of years, technology has really stepped up. With apps like Uber, Tinder, and Airbnb, we have instant access to almost anything. As a freelance hair and makeup professional, it’s important to keep up with that.

If you want to stay on top of the game without exhausting yourself, it’s time to take your business online. Get rid of pen and paper, and invest in a scheduling app to help you make money.

We’ve broken down exactly how a scheduling app will impact your hair and makeup business.

 

It’s your 24/7 front desk

No more missing out on appointments when you’re not available to answer the phone. Having a scheduling app allows clients to book your services 24/7. They pick a time and date, enter their information, hit the “book” button, and it’s done. It’s as simple as that.

 

It’s free marketing

Having an online booking page is not only a 24/7 front desk, but it’s also a 24/7 lookbook that makes marketing on social media easy and completely free. Post your work on social media, interact with existing clients, and get exposure to new clients. All you need to do is add your personal booking page URL to the post or your bio.

 

It’s a time and money saver

As a freelance hair and makeup professional, you’re not just providing services to clients. You’re doing a lot of work in the background too, such as marketing and bookkeeping. A scheduling app allows you to manage your calendar, bookings, and payments all in one place, saving you lots of time and money. Find out more reasons why a scheduling app will save you time and money in our previous article “Make more money with the Stylemee Pro app”.

 

It’s what your clients want

Millennials love online services, and they don’t like talking on the phone. They want things to be easy and instant. With a scheduling app, there’s no need for them to make pestering phone calls anymore. They can just book your services online.

 

It’s all about working smarter not harder, so get yourself a scheduling app now. Stylemee makes running a freelance hair and makeup business super simple. With the Stylemee Pro app, you can manage your profile, calendar, bookings and payments anywhere and anytime.

Sign up now, and download the Stylemee Pro app on Android or iOS.

 

booking page photos
Stylemee’s top tips for taking photos for your booking page

Wondering why clients aren’t booking you? It might have something to with your photos. Maybe your image gallery doesn’t have enough photos, or maybe your cover pic is bad.

Whatever it is, you need to realise that clients have hundreds of options when it comes to booking a hair and makeup professional, so if your profile doesn’t stand out, they’ll pick someone else.

In this blog, we’ll run through the common booking page photo mistakes to avoid and share ideas on how to convert lookers to bookers.

 

First impressions count

Imagine your client standing in front of your virtual front door. You only have a few seconds to make that first impression and ensure him or her to walk through that virtual door.

What do you think happens if the first thing they see is an amateur-looking cover photo? They move on. And let’s be honest, wouldn’t you do the same?

Your cover photo is the most prominent photo on your booking page, and it needs to look compelling. Always upload a high-quality original photo, preferably a photo of your best work or your logo.

For example, take a look at Melbourne makeup legend Alarna Bell’s booking page. Her cover photos are high quality and show off her amazing work.

 

Show yourself

Besides showing your best work, it’s also important to show yourself. That’s why your profile picture should always be a photo of YOU. It gives clients an idea of your style and personality. They would also feel more comfortable booking you for the first time.

For your profile picture, natural lighting is best. Take the photo outside or facing a large window, and make sure your face is evenly covered with light. Take your photo in front of a clean background. Another option is using a beauty light, which is not only great for your profile picture, but also for client photos.

Another look at Alarna’s booking page shows a clean and professional profile picture of Alarna. See how she’s got her hair, makeup and clothing on point?

 

Give them what they’re looking for

If you offer a variety of services, make sure you upload gallery images that show examples of each. You want to capture the diversity of your work, but also reflect the skills you own. Therefore, it’s better to show a couple of photos of something you’re really good at than a whole bunch of photos of average work.

We recommend avoiding the use of a watermark. Watermarks not only distract clients from the beauty of your work but they can also give off a message of distrust.

Smartphones make it easy to take photos on the go. Want to improve your smartphone photography game? Check out these smartphone photography tips by Sebastian Smith.

 

Being a hair and makeup professional, you’ve got to practice what you preach. And that also counts for your photos. So what are you waiting for? Start putting these tips into practice and make your booking page stand out. You can create your own Stylemee booking page by signing up on the website or by downloading the Stylemee Pro app on Android or iOS.

Stylemee Pro app on Android
Make more money with the Stylemee Pro app

Did you know that, on average, freelance beauty professionals waste more than ten hours a week on various tasks? Imagine how much money you could be making in those extra ten hours!

We all know that time is money, and the best way to make more money is to stop wasting precious time. Things like bookkeeping, late cancellations and no-shows and phone calls get in the way of making the money you deserve.

But how do you get your time back? You get an online scheduling app, like the Stylemee Pro app, and manage your freelance beauty business on the go.

Wondering how an online scheduling app will help you make more money? Here are the top 5 reasons why the Stylemee Pro app will have a major impact on your business.

 

#1 Manage your business on the go

An online scheduling app is all about staying organized and taking advantage of features that’ll make your life, and your client’s, easier. With the Stylemee Pro app, you can manage your profile, calendar, bookings and payments on your phone in a secure way. And the best thing is: you can do it anywhere and anytime.

 

#2 Drastically reduce late cancellations and no-shows

When clients know they might be charged a fee for late cancellation or a no-show, they’re less likely to do it. The Stylemee Pro app allows you to set up a cancellation policy so you can start charging clients who cancel last minute or don’t show up at all. It’s up to you to decide how strict you want your policy to be.

 

#3 Create a compelling profile in less than 30 minutes

When clients are looking for a mobile hair or makeup professional, they are sifting through a huge number of freelancers who offer these kinds of services. You need to stand out from the crowd and the best way to do so is by creating a profile that converts. With the Stylemee Pro app, you can create a compelling profile in less than 30 minutes. 

 

#4 Build your reputation with glowing client reviews and ratings

Glowing reviews build your reputation with potential clients and they encourage your regulars to spend more on your business. The Stylemee Pro app makes it easy for you to collect and share your client reviews. Within a few hours after the appointment, your client will receive an automatic prompt that encourages them to rate and review you.

 

#5 The Stylemee Pro app is now also available on Android!

Great news for freelance beauty professionals with an Android phone: the Stylemee Pro app is now also available on Android! If you haven’t downloaded it already, make sure to do so straight away. Otherwise, you’re missing out on some powerful business tools that’ll make managing your freelance beauty business super simple.

Download the Stylemee Pro app on Android or iOS.

iOS Stylemee Pro app
The Stylemee Pro app: the one-stop destination for your freelance beauty business

When running a mobile beauty business, everything happens on the go. Most of you don’t even have time to sit down and have a proper bite to eat. So how are you supposed to find time to constantly dig up things like your paper calendar? Or look for that one message from that one client? You’re pretty sure you talked to her on Facebook Messenger.. Or was it on Instagram? Wouldn’t it be great if you could manage your freelance business anywhere, anytime? With the Stylemee Pro app, you can!

 

Manage your business on the go

Actually, it’s been around for a little while now, but we’re very excited to officially introduce you to the Stylemee Pro app, available on iOS and Android. The Stylemee Pro app helps freelance beauty professionals stay on top of their life. Not only does the app give you an overview of all of your Stylemee bookings, but there’s also an option for adding private appointments and bookings outside of Stylemee. This way, you’ll stay organized, focused, and you’ll get more done. Plus, you never have to apologize for a double booking again or miss out on some well-deserved me time — yes, you deserve it so you go ahead and schedule it in now!

 

No more pestering phone calls

Work smarter, not harder! Clients don’t recommend you to their friends and family because you answer your phone in the middle of the night, they recommend you because of the experience you offer. The Stylemee Pro app also has a chat function that allows you to get in touch with your clients wherever you are. This way, you don’t have to deal with after-hours calls. Tip: Block off some time on your calendar every day to answer client inquiries.

 

Get booked, get paid!

With Stylemee, you never have to worry about following up on non-paying clients ever again. Stylemee lets you get paid easily and secure. We use Stripe as a payment tool, and client payments are safely secured up front. After the appointment is done, your payment will be released directly into your bank account. The Stylemee Pro app allows you to easily check on your monthly earnings, whenever you want.

We believe that every freelance beauty professional deserves a chance to grow and be successful, regardless if you’re a seasoned pro or new to the field. With Stylemee, you can just focus on your work, while we manage everything else. Join our growing community of talented freelance professionals now!

How to create a compelling profile that converts

Imagine you’re a client, looking for a unique beauty experience. You scavenge the Internet to look for a mobile hair and makeup artist in your area. How hard can it be? You soon realise you are sifting through a huge number of freelancers who offer mobile hair and makeup services. How do you decide which one’s the best? You’re probably most likely to pick the freelancer with the most compelling profile. So let’s take a look at how you can create a compelling business profile that converts.

Stand out from the crowd

Simply adding some basic information and a couple of photos to your profile isn’t going to get you, clients. If you want new clients to discover you and encourage clients to make a booking, make sure your “about” section is informative. Tell your clients how long you’ve been in business, what your special sauce is, and what kind of experience they can expect if they book you. Don’t be afraid to show some personality. Also, keep your sweet spot client in mind when creating your profile. So if you cater to brides, your profile needs to reflect that. Try to consider what’s important to your sweet spot client. Is it experience, style, cleanliness?

Picture perfect profile

There are a number of reasons why it’s so important to have a professional photo on your business profile. For instance, a photo of you makes your profile more approachable and human. Uploading a quality photo into your profile will help you make the right impression and increase the number of people who view your profile. If you can afford it, hire a photographer to get a couple of good-looking headshots. Otherwise, you can simply ask a (camera-savvy) friend or family member to take some shots of you, or you can take a selfie with your phone.

Let your work do the talking

The best way to present your unique style and display the skills and techniques you master is through photos of your work. Great photos can do most of the talking for you. The first rule: have an amazing first image! Show off your best work first to immediately capture your client’s attention. It’ll make them curious to find out what else you have in store for them. Make sure your photos are clean, without any distracting backgrounds, or filters. Looking for inspiration? Check out these 20 amazing makeup artist portfolios.

Are you a freelance professional, looking to reach more clients? Stylemee makes it super simple for clients to discover and book a unique style experience with you. We also give you the tips and tools you need to create a business profile that converts. Sign up now and become part of our talented network of freelance professionals!