Does having clients who are raving about you, re-book in hordes, and recommend you to their friends sounds like cloud-cuckoo-land to you? Guess what! You can make it happen: by giving your clients a unique style experience. So next time you meet up with a client, put these tips into practice and watch your business bloom!
Having your clients book the next appointment before leaving is a win-win situation for both you and your client. Rebooking helps increase the frequency of appointments and decrease the chance of your client booking someone else. For you, a calendar filled with pre-bookings means peace of mind. Plus, being in demand is an amazing confidence boost! For clients, rebooking help builds trust and will give them a better overall experience. Regular visits mean no last-minute panic or waiting to be fitted in. They can book their next appointment at the time that suits them best.
When done right, client consultations can be an incredibly powerful tool to get your clients to come back for more, buy additional products or services, and give you a glowing review. You would want to give them such an amazing experience that 5 stars simply aren’t enough. Airbnb co-founder Brian Chesky calls this the “7-star Design Principle”, “At Airbnb, we strive to have our customers contact the company and demand a 6th star be added to our 5-star review because the experience was so good”.
Even if your client is a regular, you can’t just assume you know what they want. So sit down, pin your ears back, and listen. A good consultation begins with getting to know your client, so don’t be afraid to ask (open) questions. Find out what your client’s strengths and weaknesses are at the beginning of your appointment, so you can tailor the conversation throughout the experience. For instance, if you’re a hairdresser, you can ask your clients about their hair routine at home, or you can ask them what their thoughts are on their natural hair colour. Then offer your thoughts, ideas, and suggestions.
By the end of the appointment, present them with some of the products or services you have suggested and give them a few date options of when you would like to see them for their next styling experience. Online booking and appointment scheduling marketplaces like Stylemee make it super simple for your clients to (re-)book. And you benefit too! Join the Stylemee Movement and get help managing and growing your freelance business or check out our other articles for more business tips.