The 2018 Spring Racing Season is fast approaching, and along with that comes a vibrant crowd from all over the world, ready for some glitter and glamour. The Melbourne Cup is not just famous for the thundering hooves against the Flemington Racecourse, each year, thousands of celebrities and fashionistas are trotting the track to see and be seen. It’s the best time of year for hair and makeup professionals. After all — everyone wants to look their best and there are lots of hair and makeup touch-ups to be done. For professionals who are new to the industry, managing a massive flow of clients can be a challenge. How do you make sure you don’t end up “off-track”? Let’s find out!
Knowing that Spring Racing Season is right around the corner, you can make it easier on yourself by preparing in advance. Make sure you’ve got all of your beauty essentials in stock, and old tools replaced before the hordes start coming in. Also, don’t forget to keep an empty schedule, so you’ll have plenty of time to give each and every client the Spring Racing glam experience they deserve. At the end of the day, you do want your clients to rebook and recommend you to their friends and family. Finally, in case of an unplanned emergency, or you falling ill, make sure to have someone you can call for backup. This will help build trust with your clients.
People are already getting overwhelmed by everything they need to get organised before heading to Melbourne, they don’t even have time to think about their hair and makeup. That’s why now is the best time to start marketing your hair and makeup services for the races. Instagram is the perfect platform for marketing your services because it’s free, easy to understand, and it simply looks beautiful. Share your most beautiful photos, throw in a couple of seasonal hashtags (#melbournecup, #springracing), write a bio that’s Spring Racing Season-proof, and add the link to your personal Stylemee booking page.
Stay in touch
The thought of all these new clients coming in can be exciting, but don’t forget about your existing clientele. Just because you haven’t heard from them, doesn’t mean you shouldn’t contact them either. A simple reminder email that your services are available during the Spring Racing Season can build customer loyalty and may give them a gentle push towards booking your services.
Stylemee makes it super simple for your clients to book your Spring Racing Season services, and for you to keep track of your appointments. The Stylemee Pro app (available on iOS and Android) allows you to manage your freelance hair and makeup business anytime, anywhere. Get new bookings, manage your calendar and payments, and discover a new way to grow your professional brand efficiently.