Do you ever feel like you’re working hard but not getting anywhere?
As a freelance beauty professional, you’re always looking to grow your business. Maybe you want to build an empire, or just be able to work less and spend more time with your family.
Either way, increasing your income will pave the way. But you constantly have to make progress if you want to make this happen. It’s all about making small, step-by-step improvements over time.
Simply saying “I am going to make more money this year” isn’t going to cut it. Your goals should be specific and measurable in order to be successful. Here’s how to do it.
Goal setting is important, no matter what type of business you’re running. Research shows that people who create goals for themselves are more successful.
You’re probably familiar with the SMART goal setting method. It’s a way of setting goals that are not only specific and measurable but also achievable, relevant and time-bound.
So, instead of saying “I am going to make more money this year”, you should say something like: “I will increase my daily/weekly/monthly earnings by X%.”
Be polished and put together
Let’s say your earnings for the previous month are $5000, and your goal is to increase your monthly earnings by 10%, you will need to make an additional $500 this month. How are you going to do it?
Wow your clients, by giving them a unique experience. Make them feel like they are getting personalized treatment, and make sure you dress to impress. Show your clients that you are in control, have great taste, and take your professionalism seriously.
On the spot offers
Another way to increase your income on the spot is by offering add-ons and products. Take the opportunity to give a consultation during each appointment and see how your client is feeling about their hair or their skin.
Introduce them to the products you use, or come up with a few add-on services that are high value to your clients and low cost to you. Selling add-on services or products can add up to thousands of extra dollars at the end of the month.
Fill in the gaps
Want to see a big increase in your monthly earnings? Take a look at your schedule and see if you can fill in the gaps. Reach out to clients via social media to let them know you have some last minute openings and add the link to your personal booking page.
You could consider running a promotion or offering a discount to give those bookings a boost.
Stay on track with Stylemee
With the Stylemee Pro app, you can keep a close eye on your monthly earnings. That way, when you set goals for yourself at the beginning of the month, you can easily track your progress.
Take some time this week to set a SMART goal for yourself and use the Stylemee Pro app to stay on track. Growing your freelance business was never this easy!