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hair and makeup discount
How to avoid hair and makeup discount mistakes

You have probably pondered about this question many times: Should I offer a discount on my hair and makeup services? Especially when it’s quiet, and all your competitors seem to be discounting everything.

At those times, it can feel like offering a discount on your services is the only way to go. But is it, though? The short answer is: sometimes.

The marketing secret is in knowing when and how to give discounts. Use them wisely, and they can boost your freelance beauty business. But use them wrongly, and they can damage your brand and ruin your profits.

Want to avoid hair and makeup discount mistakes? Here’s what you need to know.

 

Consider the two different audiences

Like it or not, discounts certainly have a role in marketing new hair and makeup clients. If you want to persuade that new client to give you a try, instead of your competitors, sometimes only a discount will do the trick.

We’ll let you in on a little secret: a study led by Akshay Rao of the University of Minnesota’s Carlson School of Management suggests that clients perceive an additional 50% for free approach as being more valuable than a 33% off discount, when in fact both discounts are exactly the same offering!

When it comes to your current clients, our marketing advice is: don’t do it, unless you really have to. And if you really have to, give added value instead of a discount.

For instance, if you want to reward loyalty, offer a complimentary hair treatment with a colour service. Or if you want to increase your bookings during the quiet period after Christmas, offer an upgrade from a basic makeup service to a premium makeup service if they book their next appointment between January 2nd and February 28th.

But no matter who you target, always make sure your promotion is visible on your website, booking page, or social media page, and remember to set out detailed terms and conditions so you won’t get caught out. You do want to make it profitable, so you need to do your maths to work out exactly what monetary value you’re giving away.

 

The best discount types and how to use them

Now that we know the difference between discounts for new clients versus existing clients, let’s take a look at some of the different types of discounts and the best time to use them.

 

A free hair or makeup gift

We all love freebies! From a client’s perspective, a gift with each service enhances the value of that service. Try offering free products or additional treatments with every service, or offer a gift card for the next booking.

 

Seasonal discounts

Want to avoid looking desperate for business? Don’t just push out a discount, but make sure you have a reason for it. Big holidays like Christmas, New Year, and Valentine’s day are great for seasonal discounts, but it could also be a client’s birthday or a local event happening in your area.

 

Thank you offers

What better way of showing your existing clients your appreciation that by emailing or texting them an exclusive offer to thank them for their loyalty. A thank you message will make your client feel good and it’s perfect for filling up the gaps in your calendar.

 

Last-minute booking deals

Another great way to fill up the gaps is by offering reduced prices for last-minute bookings. Make sure these discounts can only be taken at the eleventh-hour, otherwise your clients might take it for granted.

Want to set up discount offers on your Stylemee booking page? Get in touch now, and we’ll fix it for you. Download the Stylemee Pro app on iTunes and Android, the one-stop destination for freelance beauty professionals.

Instagram Christmas marketing
6 Christmas Instagram marketing ideas for freelance beauty professionals

Christmas is a golden Instagram marketing opportunity for freelance beauty professionals. Everyone’s frantically searching for gift ideas, party-look inspiration, and last-minute hair and makeup bookings. A business opportunity you can’t afford to ignore.

With 39% of Australians on Instagram and social sharing increasing around the holidays, Christmas is the perfect time to raise brand awareness and get seen by a new local audience.

Wanna keep your Instagram interesting during the holidays? Here are six sparkling ideas for festive Instagram posts.

 

#1 Advent calendar

Increase engagement in the form of an advent calendar on Instagram. For instance, you could do 12 Days of Christmas hair and makeup tips, or a step-by-step Christmas hair and makeup guide.

 

#2 Capture the Christmas magic

Save some time for last-minute marketing opportunities that crop up in your bookings. Like that gorgeous Christmas bride, or stunning curly party updo. Capture those magical Christmas moments and share it on your social.

 

#3 Promote your Christmas availability

A great way to boost your Christmas bookings is by regularly posting about your December availability. Want to go all the way? Why not run a December special to boost your bookings even more.

 

#4 Start snapping now

As Christmas is fast approaching, your schedule will get busier and busier. Put time aside now to take photos and schedule your posts in advance for busy days when you won’t have time. Scheduling apps like Later or Hootsuite will automatically publish your scheduled post.

 

#5 Showcase gift ideas

December is the perfect time of year to do a bit of additional selling. Promote your beauty products, candles, gift cards, or other gift ideas with photos and price on Instagram, and add a link to your booking page in the bio.

 

#6 Christmas giveaway

A great way to build brand awareness locally is by doing a giveaway on Instagram. You could do a seasonal countdown, with a small giveaway each day, or a larger one that runs until Christmas. Make sure your terms and conditions say the giveaway is only available for residents of your local area.

Stay organised during busy times like these with the Stylemee Pro app. It’s the one-stop destination for freelance beauty professionals who want to grow their business and professional brand. Download the app on iTunes or Android.

how to stay positive as a freelance beauty professional
How to stay positive as a freelance beauty professional

Life of a freelance beauty professional can be a bit like a rollercoaster ride. The highs of making more money, serving your sweet spot client, and doing what you love are thrilling and exciting, while the dips and twists that come along with the job can really throw you off if you don’t know how to handle them.

You may wonder if you’re cut out for this business, or if you’re able to make it in the industry. You stop loving your work, and suddenly you find yourself wishing you were back in a 9-to-5 job.

Despite the dips and twists, working as a freelancer comes with a lot of positive moments and accomplishments as well, and it’s these positives that make the lifestyle worth it.

So how do you stay positive as a freelance beauty professional?

Let’s find out.

 

When work dries up, remind yourself why you started

Freelance work often comes in cycles, and the moment things start to feel stagnant, you start panicking about paying the bills. This is the perfect moment to take a minute to remember why you became a freelance beauty professional in the first place.

Is it your dream to work for just one person on a never-ending 9-to-5 job? Didn’t think so. Just remember the freedom and flexibility, and think about the aspects of the work that make you smile. Learn to embrace the cycles of busy periods, followed by quieter periods, and enjoy the thrill of the hustle.

 

Dealing with difficult clients will only make you stronger

We all have to deal with them from time to time: the penny-pinchers, the chronically late, and the rude. Difficult clients come in all shapes and sizes, and while they can get under your skin, remember that dealing with them helps build emotional resilience.

Want to stay away from difficult clients? Start targeting your sweet spot client and follow these tips to reduce your no-show-rate to emergencies only.

 

Celebrate your success, however small it may seem

We all like to celebrate, don’t we? So why not celebrate that new client you brought in, or that dreaded task you finally ticked off your to-do list? Celebrating your success, however small it may seem, will help give your confidence a well-deserved boost, and help you stay motivated on your journey.

Looking for fellow freelance beauty professionals to celebrate your successes with? Join Stylemee and become part of a group of talented hair and makeup artists

 

Download the Stylemee Pro app on Android or iOS now. With the Stylemee Pro app, you can create a compelling profile in less than 30 minutes. Once your profile is set up and approved, you can start focussing on growing your business and brand, while Stylemee handles the rest.

Get booked, get paid, and grow your business. It’s that simple!

Stylemee Pro app on Android
Make more money with the Stylemee Pro app

Did you know that, on average, freelance beauty professionals waste more than ten hours a week on various tasks? Imagine how much money you could be making in those extra ten hours!

We all know that time is money, and the best way to make more money is to stop wasting precious time. Things like bookkeeping, late cancellations and no-shows and phone calls get in the way of making the money you deserve.

But how do you get your time back? You get an online scheduling app, like the Stylemee Pro app, and manage your freelance beauty business on the go.

Wondering how an online scheduling app will help you make more money? Here are the top 5 reasons why the Stylemee Pro app will have a major impact on your business.

 

#1 Manage your business on the go

An online scheduling app is all about staying organized and taking advantage of features that’ll make your life, and your client’s, easier. With the Stylemee Pro app, you can manage your profile, calendar, bookings and payments on your phone in a secure way. And the best thing is: you can do it anywhere and anytime.

 

#2 Drastically reduce late cancellations and no-shows

When clients know they might be charged a fee for late cancellation or a no-show, they’re less likely to do it. The Stylemee Pro app allows you to set up a cancellation policy so you can start charging clients who cancel last minute or don’t show up at all. It’s up to you to decide how strict you want your policy to be.

 

#3 Create a compelling profile in less than 30 minutes

When clients are looking for a mobile hair or makeup professional, they are sifting through a huge number of freelancers who offer these kinds of services. You need to stand out from the crowd and the best way to do so is by creating a profile that converts. With the Stylemee Pro app, you can create a compelling profile in less than 30 minutes. 

 

#4 Build your reputation with glowing client reviews and ratings

Glowing reviews build your reputation with potential clients and they encourage your regulars to spend more on your business. The Stylemee Pro app makes it easy for you to collect and share your client reviews. Within a few hours after the appointment, your client will receive an automatic prompt that encourages them to rate and review you.

 

#5 The Stylemee Pro app is now also available on Android!

Great news for freelance beauty professionals with an Android phone: the Stylemee Pro app is now also available on Android! If you haven’t downloaded it already, make sure to do so straight away. Otherwise, you’re missing out on some powerful business tools that’ll make managing your freelance beauty business super simple.

Download the Stylemee Pro app on Android or iOS.

Increase your income, set successful goals

Do you ever feel like you’re working hard but not getting anywhere?

As a freelance beauty professional, you’re always looking to grow your business. Maybe you want to build an empire, or just be able to work less and spend more time with your family.

Either way, increasing your income will pave the way. But you constantly have to make progress if you want to make this happen. It’s all about making small, step-by-step improvements over time.

Simply saying “I am going to make more money this year” isn’t going to cut it. Your goals should be specific and measurable in order to be successful. Here’s how to do it.

 

Be SMART

Goal setting is important, no matter what type of business you’re running. Research shows that people who create goals for themselves are more successful.

You’re probably familiar with the SMART goal setting method. It’s a way of setting goals that are not only specific and measurable but also achievable, relevant and time-bound.

So, instead of saying “I am going to make more money this year”, you should say something like: “I will increase my daily/weekly/monthly earnings by X%.”

 

Be polished and put together

Let’s say your earnings for the previous month are $5000, and your goal is to increase your monthly earnings by 10%, you will need to make an additional $500 this month. How are you going to do it?

Wow your clients, by giving them a unique experience. Make them feel like they are getting personalized treatment, and make sure you dress to impress. Show your clients that you are in control, have great taste, and take your professionalism seriously.

 

On the spot offers

Another way to increase your income on the spot is by offering add-ons and products. Take the opportunity to give a consultation during each appointment and see how your client is feeling about their hair or their skin.

Introduce them to the products you use, or come up with a few add-on services that are high value to your clients and low cost to you. Selling add-on services or products can add up to thousands of extra dollars at the end of the month.

 

Fill in the gaps

Want to see a big increase in your monthly earnings? Take a look at your schedule and see if you can fill in the gaps. Reach out to clients via social media to let them know you have some last minute openings and add the link to your personal booking page.

You could consider running a promotion or offering a discount to give those bookings a boost.

 

Stay on track with Stylemee

With the Stylemee Pro app, you can keep a close eye on your monthly earnings. That way, when you set goals for yourself at the beginning of the month, you can easily track your progress.

Take some time this week to set a SMART goal for yourself and use the Stylemee Pro app to stay on track. Growing your freelance business was never this easy!

Download the Stylemee Pro app for iOS or Android.

December specials for beauty professionals
Stylemee’s favourite December specials: an inspiration guide for freelance beauty professionals

December is coming close, and if you’re a freelance beauty professional, your thoughts have probably turned to Christmas by now.

Maybe you wished you’d fired up your Christmas marketing earlier, or maybe your attempts so far didn’t get you the result you hoped for. Either way, there’s still enough time to get ahead of the game.

How? By running a December special.

A December special is an incentive for potential clients and shows your appreciation for your current clients. It keeps them thinking about you during this busy time of year.

Looking for ideas on promoting your beauty business this December? Check out our favourite December specials for freelance beauty professionals.

 

Daring December

December is the time of year when everyone’s super busy attending parties. And with that comes a look that says “I’m ready to party”. Offer clients who go for a daring new look in December a discount on all products purchased to support their new look.

 

Snap the perfect Christmas selfie

Client Christmas selfies are a win/win special for both you and your clients. As well as getting your client into the Christmas spirit, these selfies will be a sparkling collection of photos which you can use to promote your work on your social media

Simply invite your clients to snap a #ChristmasSelfie after the appointment. The result: a fun, festive reminder for your client, and free marketing for your social media.

Bonus tip: bring festive props to the appointment, like an empty picture frame with some traditional holly, ribbons and baubles added to it,

 

New Year’s rebooking reward

Christmas is an opportunity to thank your loyal clients. Reward them with New Year rebooking incentives, like a “Thank you” gift card. This way, you’re giving them a reason to rebook you in the quiet January weeks.

 

Get festive with friends

Clients trust their friends more than they trust brands, so why not run an Invite a Friend December special?

If your client invites a friend during a December booking, they will both receive a discount or a small extra, like a complimentary scalp massage. The idea is that the friend will be super-impressed and become a loyal, full-price paying, client.

By now, you must be brimming with festive ideas for December. But how do you stay organised during busy times like these? It’s simple. Download the Stylemee Pro app on iTunes and Android, the one-stop destination for freelance beauty professionals. 

Want to run a December special via Stylemee? Simply drop us a line, and we’ll arrange it for you!

reduce no-shows and late cancellations
How to reduce no-shows and late cancellations as a freelance beauty professional

Unfortunately, every freelance beauty professional has to deal with no-shows and late cancellations. The average freelance beauty professional faces up to two no-shows every week. If that’s the same for you, you could be missing out on thousands of dollars on profits each year.

Thousands of dollars. That’s a lot of money, isn’t it? Still, you can’t eliminate no-shows and late cancellations completely. After all, we all have crisis from time to time.

If you want to keep your no-show-rate at a bare minimum, follow these tips on how to reduce them to emergencies only.

 

Prevent no-shows

A simple way to prevent no-shows is by reminding your clients about an appointment. Yes, it does take time and money, but think how much profit you gain by preventing just a single no-show.

You can do it the old-fashioned way and give them a written appointment card, or choose to send them a digital reminder via text message or email. Apps like the Stylemee Pro app comes with a chat function, that allows you to send a reminder to your clients wherever you are. It’s easy, and free, to set up and saves you a fortune on late cancellations and no-shows.

 

Develop strong client relationships

Did you know one of the major reasons for no-shows is that the client was unhappy with their last appointment? It’s far easier to just not turn up than to voice your dissatisfaction.

That’s why you need to build a strong relationship with your clients.

A solid client relationship will reduce no-shows and late cancellations because they increase a client’s commitment to you. They don’t want to let you down.

Also, a good client relationship will make your client feel more comfortable voicing their concerns and it’ll give them the confidence that you’ll know exactly how to handle the situation.

 

Cancellation policy

Keep in mind, when a client books an appointment, they are purchasing time with you. So, if they’re a no-show, or if they show up late, they are still responsible for paying for that lost time.

Charging for no-shows may seem a little extreme. Especially if you’re just starting out. Truth is, it’s not. Clients need to take your time seriously, and having a cancellation policy in place will do exactly that. Plus, it’ll get you paid.

Of course, clients are human, and an emergency or mistake can happen. So, if a client has a genuine reason to cancel, it’s perfectly fine to waive the cancellation fee. However, if a client is consistently showing up late, or not at all, they are bad for business.

 

Save time and money with the Stylemee Pro app

Set up a cancellation policy with the Stylemee Pro app, and start charging clients who cancel last minute, or don’t show up at all. You can select how strict you would like your policy to be. Stylemee automatically displays your policy on your profile page for all of your clients to see.

Becoming your own boss was never this easy. Sign up now!

successful client relationship
4 ways to have a successful client relationship

Having a successful client relationship is more than just being good at what you do. You have to wow your clients and make them feel super special. Luckily, wowing your clients isn’t rocket science.

It’s actually pretty simple. It all comes down to making your client the most important person in the universe. The difficult bit is remembering to do it while running a busy beauty business.

Having a positive and professional presence is something all freelance beauty professionals should aim for. Because, next thing you know, you’ve got yourself a wowed client, fewer complaints, and glowing reviews.

Wondering how to build a successful client relationship? Here are 4 ways to make a lasting impression on your clients.

 

Up your client consultation game

Successful client relationships are built on mutual respect and trust, and great consultation skills are one of the best marketing tools to have to make your client feel valued.

Make sure to give a client consultation every visit. Before you get to work, ask them about how they’ve experienced their last visit and if they have any problems or concerns. Tell them about the products or procedures being used on their appointment today and advice them on hair and beauty care at home.

Body language is fundamental to creating trust, so always sit down and face your client during a consultation. Use their language, and avoid using jargon, to reassure your client that you understand them. Matching your client’s body language will also make them feel more comfortable with you. And most importantly, use their name and smile.

A client consultation handled brilliantly is gold. Clients will more likely to rebook you, buy additional products or book additional services, recommend you to their friends and family, and give you a glowing review, which, in turn, leads to more money in your pocket.

 

Listen, learn, and act

The essence of building a successful client relationship is listening. Listening to what your client values, is a simple, inexpensive, and effective way to wow them.

It could be as easy as remembering your client’s preference for a certain product or service. However, just because you’ve known your clients for years, doesn’t mean they always want the same thing, so try to avoid making assumptions.

And just to be clear, thinking about the fact you’re running late for your next appointment, is not listening.

 

Be professional and presentable

No matter how good you are at painting faces or creating stellar bridal updos, if you’re not being professional and presentable, you will put clients off.

Your main job is to make people look beautiful, so you need to take pride in how you look. Make sure to wear appropriate, clean clothing, and have a neat setup for your tools and products.

Also, make sure you arrive on time for your appointment. Hair and makeup isn’t something you can just do another day, or even an hour later. If you’re late, and your client needs to be somewhere, they are going to be late too. And definitely not wowed.

Bonus tip from Melbourne makeup legend, Alarna Bell: “When you visit someone’s house, put slippers on. It shows that you care about their house.”

 

Make it easy for clients to rebook and review you

We’re guessing you want your clients raving about you, and rebook you in hordes. If so, make sure it’s super simple for clients to rebook and review you after you wowed them. Stylemee offers exactly that.

Just like Uber, Stylemee makes it easy for clients to book, pay, and leave a review after each appointment. After the appointment, your client receives an email asking to leave you a star rating and written review. These reviews are posted directly to your Stylemee profile for all potential clients to see.

So, what are you waiting for? Join now, and start growing your business and professional brand, while Stylemee handles the rest.

holiday season
How to prepare your freelance beauty business for the holiday season

The holiday season, probably the most stressful time of the year for freelance beauty professionals. You have no real PTO and have to serve clients who don’t really care if you miss out on all the Christmas parties if it means they get to look beautiful on theirs.

However, there are some real benefits to freelancing during the holiday season, and with the right strategy, planning and attitude, you could be having the most wonderful time of the year.

Here are the top things you can do now to prepare your freelance beauty business for the holiday season.

 

Let’s talk boundaries

It’s not just you who’s booked solid in December. Your clients are probably swamped too. If you don’t set boundaries, clients will try booking last minute or outside of your regular hours, or even start messaging you once they realize you don’t have many openings left.

So, the first thing to do is block off your own holiday and personal time. In order to put forward the best you, you need your rest. Plus, you deserve it!

Next, if you’re planning on opening up extra holiday hours for booking, let your clients know in advance. Tell them your schedule is super busy during the holiday season and you won’t be able to accommodate any requests outside of these hours.

 

Pre-booking for peace of mind

Want to avoid booking stress during the holiday season? Get clients to pre-book appointments.

Make an announcement on your booking page, website, or social media page that your holiday schedule is filling up quickly, and if clients want to secure a spot, they’ll need to book their holiday appointment as soon as possible.

Not only does a calendar filled with pre-bookings means peace of mind for you, but it also avoids last-minute panic for clients. They can book their holiday appointment at the time that suits them best.

 

Post your #holidaylook on Instagram

If filling empty columns is still on your to-do list, the best way to get clients to book a holiday appointment is by posting your best holiday looks on Instagram.

Remember to include a clear call to action in your post, such as “Want to sparkle just like @client during the holidays? Click on the link in bio to book your holiday appointment before my schedule fills up!”

 

‘Tis the season to be selling

The holiday season is the season to be selling, so why not add a holiday package to the menu? Take some of your most booked services and create a special package that’s only available during the holidays.

Not only does this encourage clients to spend a little extra, but it’s also an opportunity for them to try a new service they might continue booking in the future.

 

Season’s greetings

The holiday season is a wonderful opportunity to thank your loyal clients, reward them and get them booked in for the new year. Show loyal clients you appreciate them with something as simple as a personal thank you card or email.

For those sweet spot clients, who love your services, who buy additional products or services from you, who re-book you, and who recommend you to their friends and family, give them a small complimentary add-on service or a “Thank You” gift card for your services.

This way, you’re giving your loyal clients a reason to come back. Plus, you’re filling those gaps in the quite January weeks.

 

Stay organised with Stylemee

Are you a freelance beauty professional, looking to stay on top of your game during the holiday season? Download the Stymelee Pro app, the one-stop destination for your freelance beauty business, and manage your freelance business anywhere, anytime.

With Stylemee, you can just focus on your work, while we manage everything else. Running a freelance business was never this easy. Sign up now!

Freelance hairdresser
These are the 5 basics for becoming your own boss

Deciding to leave the comfort and safety of a full-time job is a tough decision to make. Still, it’s a risk many are willing to take in order to enjoy a life of freedom and flexibility.

Maybe you’re working in an already established salon, with regular clients and a regular paycheck. Or maybe you’re doing something completely different and decided it’s time to start pursuing your dream.

Regardless of your current job, if there’s no room for you to grow, it’s time to take the plunge and set-up your own freelance beauty business.

But, before taking the leap, let’s cover these business basics for successfully becoming your own boss.

 

#1 Start saving some money

Before giving up your full-time job, make sure to save a good amount of money. You will need enough money to buy all the supplies and equipment, and a little extra in case it takes you a while to get your business up and running.

It also pays to hire an accountant to guide you through your first year. This way, you’ll learn how to manage your books and organize your paperwork, and you’ll get a clear understanding of the tax deductions and credits you’re entitled to.

 

#2 Grow your clientele

When starting your own freelance beauty business, it’s important to build a solid clientele. You need to know how to attract and keep clients that’ll love your services, rebook you, and recommend you to their friends and family.

Create a marketing plan that targets your sweet spot client, and make sure you have a clear understanding of what your competitors are doing and how you provide a better value than them.

Instagram is the perfect platform to market your beauty services to potential clients. It’s visual, shareable and easy to use. Plus, it’s free marketing.

 

#3 The perfect kit

As a freelance beauty professional, you need to be well-equipped to keep your business going and your clients happy.

Building the perfect kit takes time and is a financial investment. Concentrate on quality, and choose suppliers that allow you to order online, and that offer fast and reliable delivery.

Strapped for cash? QC Makeup Academy wrote a great article on how to build your makeup artistry kit on a budget.

 

#4 Check your attitude at the door

In the early days, you might only have a few client bookings per week, which can be terrifying and stressful. But, no matter what’s going on in your business or personal life, check your attitude at the door.

Make sure your kit, personal appearance, attitude and services are always on point and beam confidence. The more confident you are, the more confident clients will be in you. And the more confidence clients will have in you, the more they will refer you to their friends and family.

If you stand by your work and make sure you leave your client feeling happy and beautiful, success will follow you anywhere you go.

 

#5 Have an exit plan

No matter how excited you are to get started on your freelance journey, make sure you leave your current job on good terms and give plenty of notice.

If you’re working for a salon, you may have built very personal relationships with your current salon clients. However, that doesn’t automatically mean they are yours to take when you decide to go freelance.

Have an open chat with your current salon owner to discuss how you will choose to part ways with each other and your clients to prevent any miscommunication later.

 

Bonus tip: make Stylemee your front desk

Want to become a freelance beautiful and stay on top of your life? Download the Stymelee Pro app, and get more done!

You can create a compelling profile in less than 30 minutes, showcase your work, and manage your calendar, bookings, and payments on the go.

Becoming your own boss was never this easy. Sign up now!