December is coming close, and if you’re a freelance beauty professional, your thoughts have probably turned to Christmas by now.
Maybe you wished you’d fired up your Christmas marketing earlier, or maybe your attempts so far didn’t get you the result you hoped for. Either way, there’s still enough time to get ahead of the game.
How? By running a December special.
A December special is an incentive for potential clients and shows your appreciation for your current clients. It keeps them thinking about you during this busy time of year.
Looking for ideas on promoting your beauty business this December? Check out our favourite December specials for freelance beauty professionals.
December is the time of year when everyone’s super busy attending parties. And with that comes a look that says “I’m ready to party”. Offer clients who go for a daring new look in December a discount on all products purchased to support their new look.
Snap the perfect Christmas selfie
Client Christmas selfies are a win/win special for both you and your clients. As well as getting your client into the Christmas spirit, these selfies will be a sparkling collection of photos which you can use to promote your work on your social media
Simply invite your clients to snap a #ChristmasSelfie after the appointment. The result: a fun, festive reminder for your client, and free marketing for your social media.
Bonus tip: bring festive props to the appointment, like an empty picture frame with some traditional holly, ribbons and baubles added to it,
New Year’s rebooking reward
Christmas is an opportunity to thank your loyal clients. Reward them with New Year rebooking incentives, like a “Thank you” gift card. This way, you’re giving them a reason to rebook you in the quiet January weeks.
Get festive with friends
Clients trust their friends more than they trust brands, so why not run an Invite a Friend December special?
If your client invites a friend during a December booking, they will both receive a discount or a small extra, like a complimentary scalp massage. The idea is that the friend will be super-impressed and become a loyal, full-price paying, client.
By now, you must be brimming with festive ideas for December. But how do you stay organised during busy times like these? It’s simple. Download the Stylemee Pro app on iTunes and Android, the one-stop destination for freelance beauty professionals.
Want to run a December special via Stylemee? Simply drop us a line, and we’ll arrange it for you!