Wondering why clients aren’t booking you? It might have something to with your photos. Maybe your image gallery doesn’t have enough photos, or maybe your cover pic is bad.
Whatever it is, you need to realise that clients have hundreds of options when it comes to booking a hair and makeup professional, so if your profile doesn’t stand out, they’ll pick someone else.
In this blog, we’ll run through the common booking page photo mistakes to avoid and share ideas on how to convert lookers to bookers.
First impressions count
Imagine your client standing in front of your virtual front door. You only have a few seconds to make that first impression and ensure him or her to walk through that virtual door.
What do you think happens if the first thing they see is an amateur-looking cover photo? They move on. And let’s be honest, wouldn’t you do the same?
Your cover photo is the most prominent photo on your booking page, and it needs to look compelling. Always upload a high-quality original photo, preferably a photo of your best work or your logo.
For example, take a look at Melbourne makeup legend Alarna Bell’s booking page. Her cover photos are high quality and show off her amazing work.
Besides showing your best work, it’s also important to show yourself. That’s why your profile picture should always be a photo of YOU. It gives clients an idea of your style and personality. They would also feel more comfortable booking you for the first time.
For your profile picture, natural lighting is best. Take the photo outside or facing a large window, and make sure your face is evenly covered with light. Take your photo in front of a clean background. Another option is using a beauty light, which is not only great for your profile picture, but also for client photos.
Another look at Alarna’s booking page shows a clean and professional profile picture of Alarna. See how she’s got her hair, makeup and clothing on point?
Give them what they’re looking for
If you offer a variety of services, make sure you upload gallery images that show examples of each. You want to capture the diversity of your work, but also reflect the skills you own. Therefore, it’s better to show a couple of photos of something you’re really good at than a whole bunch of photos of average work.
We recommend avoiding the use of a watermark. Watermarks not only distract clients from the beauty of your work but they can also give off a message of distrust.
Smartphones make it easy to take photos on the go. Want to improve your smartphone photography game? Check out these smartphone photography tips by Sebastian Smith.
Being a hair and makeup professional, you’ve got to practice what you preach. And that also counts for your photos. So what are you waiting for? Start putting these tips into practice and make your booking page stand out. You can create your own Stylemee booking page by signing up on the website or by downloading the Stylemee Pro app on Android or iOS.