Deciding to leave the comfort and safety of a full-time job is a tough decision to make. Still, it’s a risk many are willing to take in order to enjoy a life of freedom and flexibility.
Maybe you’re working in an already established salon, with regular clients and a regular paycheck. Or maybe you’re doing something completely different and decided it’s time to start pursuing your dream.
Regardless of your current job, if there’s no room for you to grow, it’s time to take the plunge and set-up your own freelance beauty business.
But, before taking the leap, let’s cover these business basics for successfully becoming your own boss.
#1 Start saving some money
Before giving up your full-time job, make sure to save a good amount of money. You will need enough money to buy all the supplies and equipment, and a little extra in case it takes you a while to get your business up and running.
It also pays to hire an accountant to guide you through your first year. This way, you’ll learn how to manage your books and organize your paperwork, and you’ll get a clear understanding of the tax deductions and credits you’re entitled to.
#2 Grow your clientele
When starting your own freelance beauty business, it’s important to build a solid clientele. You need to know how to attract and keep clients that’ll love your services, rebook you, and recommend you to their friends and family.
Create a marketing plan that targets your sweet spot client, and make sure you have a clear understanding of what your competitors are doing and how you provide a better value than them.
Instagram is the perfect platform to market your beauty services to potential clients. It’s visual, shareable and easy to use. Plus, it’s free marketing.
#3 The perfect kit
As a freelance beauty professional, you need to be well-equipped to keep your business going and your clients happy.
Building the perfect kit takes time and is a financial investment. Concentrate on quality, and choose suppliers that allow you to order online, and that offer fast and reliable delivery.
Strapped for cash? QC Makeup Academy wrote a great article on how to build your makeup artistry kit on a budget.
#4 Check your attitude at the door
In the early days, you might only have a few client bookings per week, which can be terrifying and stressful. But, no matter what’s going on in your business or personal life, check your attitude at the door.
Make sure your kit, personal appearance, attitude and services are always on point and beam confidence. The more confident you are, the more confident clients will be in you. And the more confidence clients will have in you, the more they will refer you to their friends and family.
If you stand by your work and make sure you leave your client feeling happy and beautiful, success will follow you anywhere you go.
#5 Have an exit plan
No matter how excited you are to get started on your freelance journey, make sure you leave your current job on good terms and give plenty of notice.
If you’re working for a salon, you may have built very personal relationships with your current salon clients. However, that doesn’t automatically mean they are yours to take when you decide to go freelance.
Have an open chat with your current salon owner to discuss how you will choose to part ways with each other and your clients to prevent any miscommunication later.
Bonus tip: make Stylemee your front desk
Want to become a freelance beautiful and stay on top of your life? Download the Stymelee Pro app, and get more done!
You can create a compelling profile in less than 30 minutes, showcase your work, and manage your calendar, bookings, and payments on the go.
Becoming your own boss was never this easy. Sign up now!