When new clients stumble upon your business profile, how do you make sure that your sweet spot client knows from the very first seconds that they’re in the right place? You need to stand out, and you need to do it really really well. You want to make other people’s eyes light up and ask you to tell more about your business. You need a Style Philosophy. Finding your style philosophy does require some soul-searching and creativity, so here are some tips to get you started.
Keep it short and sweet
When it comes to writing your style philosophy, it’s all about keeping it short and sweet. Remember, you want to convince your new client they’re in the right place in only a few seconds. You probably remember the famous words, “In the factory, we make cosmetics. In the drug store, we sell hope”. Charles Revson, founder of Revlon, changed the beauty industry forever by selling hope, instead of makeup, to the world.
Making the invisible visible
The best style philosophies directly address a specific need of your sweet spot client. Not only do you offer a solution to their problem, but you also offer something unique. “But what if I’m just an average hairdresser, doing pretty much the same as my competition?” Then you should think of something about your business or service that your competition could be saying but aren’t.
New clients are browsing through the Stylemee website every day, looking for a unique beauty experience. Your style philosophy is an important part of your Stylemee profile, or any other business profile you may have. Well communicated, your style philosophy will help new clients to understand quickly what you have to offer and why they should choose you over anyone else.