Glowing client reviews have a strong impact on the success of your freelance hair and makeup business. Just think about it. Whenever you’re considering trying out a new restaurant, isn’t the first thing you do is go online and look for client reviews? Exactly.

You want to make sure you’re spending your money wisely when trying out a new restaurant. It’s not much different for the hair and makeup industry.

A lot of freelancers tend to overlook the importance of getting more client reviews, even though having those glowing online reviews will certainly help increase your profits. Still not convinced that your business needs more glowing client reviews? Keep reading.

Reviews boost credibility and increase bookings

Reviews are what build your reputation as a professional, and build trust and confidence for potential clients. Therefore, collecting client reviews needs to be on top of your marketing to-do list. If you don’t have client reviews on your profile, you have alienated 68% of clients who rely on these reviews to make a decision.

Reviews help improve your services

Capturing client reviews doesn’t only boost your bookings, it also provides you with important client feedback. Client feedback gives you insight into what is working well about your services and what you could do to make the experience even better. Use this feedback to improve your services.

Collecting reviews shows you value their opinions

By asking your clients for feedback, you show you value their opinions. Listening to their feedback helps to create stronger client relationships. It makes your client feel like your primary goal is solving their problems and fulfilling their needs, not just getting their money. It’s the perfect way to gain brand ambassadors who will spread positive word-of-mouth for you.

Reviews help reduce client retention

Happy clients become loyal customers. Unhappy clients will move on and try and find a better alternative to your services. However, by asking for client opinions regularly, you can keep a finger on the pulse. Each time an unhappy client expresses his or her disappointment, you can immediately respond. For more tips on how to respond to grouchy reviews, check out this blog.

Reviews are FREE marketing

As a freelancer, marketing can be quite expensive and time-consuming. But it doesn’t have to be. Did you know two of the most effective marketing tools are FREE? We’re talking, of course, about client reviews and social media.

Online scheduling apps like Stylemee Pro make it easy to collect reviews so you can share them on your social media pages. After each appointment, clients are prompted to leave a review. These reviews are automatically posted to your booking page for potential clients to read. When you share your reviews on social media, make sure each post includes a link back to your booking page — the fewer steps clients have to take, the more likely they’ll be to push that book button.

Not signed up for Stylemee yet? Learn more here or download the Stylemee Pro app for iOS or Android.